tailieunhanh - Lecture Strategic market management: Chapter 6 - David A. Aaker

Chapter 6 - Internal analysis. This chapter presents the following content: Financial performance and profitability, performance measurement beyond profitability, strengths and weaknesses, threats and opportunities, from analysis to strategy, case challenges for part i, trends in retailing, the energy bar industry, transformational innovations, environmental trends that matter. | Chapter 6 - Internal Analysis PPT 6- Internal Analysis Chapter Six Chapter 6 - Internal Analysis PPT 6- Financial Performance – Sales and Profitability Sales and Market Share Profitability Measuring Performance: Shareholder Value Analysis Chapter 6 - Internal Analysis PPT 6- Shareholder Value Analysis Cost of equity—weighted average of cost of capital and cost of debt . Capital $1 billion (12%); Debt $3 billion (4%) then the cost of capital is 6% Each business aims at ROA to exceed cost of equity so shareholder can improve stock investment Chapter 6 - Internal Analysis PPT 6- Shareholder Value Risks ROA estimate requires knowing the cash flow of any investment and the assets employed—could encourage short term results Reducing assets employed by outsourcing could result in loss of control of business Reducing investment could affect offering Increasing debt to reduce cost of equity could be risky Chapter 6 - Internal Analysis PPT 6- Performance Measures . | Chapter 6 - Internal Analysis PPT 6- Internal Analysis Chapter Six Chapter 6 - Internal Analysis PPT 6- Financial Performance – Sales and Profitability Sales and Market Share Profitability Measuring Performance: Shareholder Value Analysis Chapter 6 - Internal Analysis PPT 6- Shareholder Value Analysis Cost of equity—weighted average of cost of capital and cost of debt . Capital $1 billion (12%); Debt $3 billion (4%) then the cost of capital is 6% Each business aims at ROA to exceed cost of equity so shareholder can improve stock investment Chapter 6 - Internal Analysis PPT 6- Shareholder Value Risks ROA estimate requires knowing the cash flow of any investment and the assets employed—could encourage short term results Reducing assets employed by outsourcing could result in loss of control of business Reducing investment could affect offering Increasing debt to reduce cost of equity could be risky Chapter 6 - Internal Analysis PPT 6- Performance Measures Reflecting Long-Term Profitability Customer Satisfaction/ Brand Loyalty Relative Cost Brand/Firm Associations Product/Service Quality New Product Activity Manager/Employee Capability/Performance Long Term Profits Current Performance Figure Heritage and Values Chapter 6 - Internal Analysis PPT 6- Relative Cost vs. Relative Performance - Strategic Implications More Expensive Less Expensive Inferior Superior Change Design Manufacturing/Systems Ignore Value Analysis Raise prices Promote Cost Reduction Value Analysis De-emphasize Upgrade Value Analysis Emphasize/promote Leave it alone Figure Our Component is Chapter 6 - Internal Analysis PPT 6- Strengths and Weaknesses Strategies leverage strengths and neutralize weaknesses Point of advantage vs. points of parity vs. liability Chapter 6 - Internal Analysis PPT 6- Threats & Opportunities Key output of external analysis Evaluate as to: Immediacy Impact Chapter 6 - Internal Analysis PPT 6- Structuring Strategic Decisions .

• Quản trị kinh doanh
• Strategic market management
• Lecture Strategic market management
• Quản lý thị trường chiến lược
• Strategic analysis
• Internal analysis
• Competitor analysis
• Strategic groups
• Environmental analysis
• Strategic uncertainty
• Market analysis
• Submarket analysis
• Customer analysis
• Sustainable competitive advantage
• Business strategy challenges
• Strong brand relationship
• The customer’s sweet spot
• Energizing the business
• Leveraging the business
• The mirage of synergy
• Creating new businesses
• Managing category perceptions
• Global strategies
• The business portfolio
• Strategy structure