tailieunhanh - Lecture Strategic market management: Chapter 5 - David A. Aaker

Chapter 5 - Environmental analysis and strategic uncertainty. This chapter presents the following content: Technology trends, consumer trends, government/economic trends, dealing with strategic uncertainty, impact analysis - assessing the impact of strategic uncertainties, scenario analysis. | Chapter 5 - Environmental Analysis and Strategic Uncertainty PPT 5- Environmental Analysis and Strategic Uncertainty Chapter Five Chapter 5 - Environmental Analysis and Strategic Uncertainty PPT 5- Environmental Analysis Technology Trends To what extent are existing technologies maturing? What technological developments or trends are affecting or could affect the industry? Government/Economic Trends What changes in regulation are possible? What will their impact be? What are the political risks of operating in governmental jurisdiction? What are the economic prospects and inflation outlets for the countries in which the firm operates? How will they affect strategy? Figure Chapter 5 - Environmental Analysis and Strategic Uncertainty PPT 5- Environmental Analysis Consumer Trends What are the current or emerging trends in lifestyles, fashions, and other components of culture? Why? What are their implications? What demographic trends will affect the market size of the . | Chapter 5 - Environmental Analysis and Strategic Uncertainty PPT 5- Environmental Analysis and Strategic Uncertainty Chapter Five Chapter 5 - Environmental Analysis and Strategic Uncertainty PPT 5- Environmental Analysis Technology Trends To what extent are existing technologies maturing? What technological developments or trends are affecting or could affect the industry? Government/Economic Trends What changes in regulation are possible? What will their impact be? What are the political risks of operating in governmental jurisdiction? What are the economic prospects and inflation outlets for the countries in which the firm operates? How will they affect strategy? Figure Chapter 5 - Environmental Analysis and Strategic Uncertainty PPT 5- Environmental Analysis Consumer Trends What are the current or emerging trends in lifestyles, fashions, and other components of culture? Why? What are their implications? What demographic trends will affect the market size of the industry or its submarkets? What demographic trends represent opportunities or threats? Figure Chapter 5 - Environmental Analysis and Strategic Uncertainty PPT 5- Innovations Transformational—changes what people buy—changes the assets and competencies needed Substantial—significant change as in a new generation offering Incremental—makes the offering more attractive or less costly Environmental Analysis Chapter 5 - Environmental Analysis and Strategic Uncertainty PPT 5- Being Green Motivation Practical functional benefits to customers and firms Attack global warming Generate respect from customers/employees Environmental Analysis Chapter 5 - Environmental Analysis and Strategic Uncertainty PPT 5- Environmental Analysis General External Analysis Questions What are the significant trends and future events? What threats and opportunities do you see? What are the key areas of uncertainty as to trends or events that have the potential to impact strategy? Evaluate these strategic

• Quản trị kinh doanh
• Strategic market management
• Lecture Strategic market management
• Quản lý thị trường chiến lược
• Strategic analysis
• Environmental analysis
• Strategic uncertainty
• Competitor analysis
• Strategic groups
• Market analysis
• Submarket analysis
• Customer analysis
• Internal analysis
• Sustainable competitive advantage
• Business strategy challenges
• Strong brand relationship
• The customer’s sweet spot
• Energizing the business
• Leveraging the business
• The mirage of synergy
• Creating new businesses
• Managing category perceptions
• Global strategies
• The business portfolio
• Strategy structure