tailieunhanh - Lecture Retailing in the 21st Century - Chapter 3: Retail location and design
This chapter presents the following content: Studying location options and related issues, negotiating a lease agreement, understanding lease terminology, using space to maximize sales and customer contact,. | : Retail Location and Design Studying location options and related issues Negotiating a lease agreement Understanding lease terminology Using space to maximize sales and customer contact Choosing store fixtures Working with landlords and government inspectors This is the overview of topics at the beginning of Chapter 3. Location, Location, Location! PROS CONS Main Street Good for convenience and specialty businesses Great foot traffic Good loans available in historic buildings Just off Main Street Better parking Lower rents Parking difficult, can be expensive Some signage restrictions Less visibility Less foot traffic This slide and the next four mention the various locations for retail stores and their possible benefits or drawbacks. Location, Location, Location! PROS CONS Neighborhoods Good for convenience and specialty businesses Good parking availability Peak business at earlier hours than mall sites Roadside Freestanding site Ample parking Clientele limited to the particular | : Retail Location and Design Studying location options and related issues Negotiating a lease agreement Understanding lease terminology Using space to maximize sales and customer contact Choosing store fixtures Working with landlords and government inspectors This is the overview of topics at the beginning of Chapter 3. Location, Location, Location! PROS CONS Main Street Good for convenience and specialty businesses Great foot traffic Good loans available in historic buildings Just off Main Street Better parking Lower rents Parking difficult, can be expensive Some signage restrictions Less visibility Less foot traffic This slide and the next four mention the various locations for retail stores and their possible benefits or drawbacks. Location, Location, Location! PROS CONS Neighborhoods Good for convenience and specialty businesses Good parking availability Peak business at earlier hours than mall sites Roadside Freestanding site Ample parking Clientele limited to the particular area Limited hours may limit profit potential Requires aggressive ad and marketing plans “Urban sprawl” restrictions Location, Location, Location! PROS CONS Strip Malls Good for convenience and service-type businesses Good parking availability Welcomes small and independent businesses Community Centers Large anchor stores attract foot traffic Ample parking Location may not be best for your target customers Leases, rules can be very restrictive Leases, rules also very restrictive Location, Location, Location! PROS CONS Regional Malls Draw customers from a large geographic area Good parking availability Can start small (kiosk) Specialty Centers Success depends on how well the center draws customers Ample parking Most expensive start-up Check out reputation of mall first Restrictive rules, leases Your store concept must “fit” the specialty image of the center Location, Location, Location! PROS CONS Neotraditional Community Centers Planned shopping areas with distinctly old-fashioned or .
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