tailieunhanh - Lecture Global marketing management (7th edition): Chapter 15 - Masaaki Kotabe, Kristiaan Helsen
Chapter "global logistics and distribution". After studying this chapter you will be able to understand: The importance of derived demand in industrial markets, how demand is affected by technology levels, characteristics of an industrial product, the importance of ISO 9000 certification, the growth of business services and nuances of their marketing, the importance of trade shows in promoting industrial goods, the importance of relationship marketing for industrial products and services. | Chapter 15 PowerPoint Global Logistics and Distribution Chapter Overview Definition of Global Logistics Managing Physical Distribution Managing Sourcing Strategy Free Trade Zones International Distribution Channel International Retailing Chapter 15 Copyright © 2017 John Wiley & Sons, Inc. Introduction Global logistics and distribution have played a critical role in the growth and development of world trade and in the integration of business operations on a worldwide scale. The use of appropriate distribution channels in international markets increases the chances of success dramatically. In the United States, the total logistics cost stayed around 10 percent of the GDP from 2006 to 2008, but has moderately declined to percent GDP in 2014. Chapter 15 Copyright © 2017 John Wiley & Sons, Inc. Introduction As firms start operating on a global basis, logistics managers need to manage shipping of raw materials, components, and supplies among various manufacturing sites at the most economical and reliable rates. The development of intermodal transportation and electronic tracking technology has resulted in a quantum jump in the efficiency of the logistic methods employed by firms worldwide. Chapter 15 Copyright © 2017 John Wiley & Sons, Inc. 1. Definition of Global Logistics Global logistics is defined as the design and management of a system that directs and controls the flows of materials into, through, and out of the firm across national boundaries to achieve its corporate objectives at a minimum total cost (Exhibit 15-1). Chapter 15 Copyright © 2017 John Wiley & Sons, Inc. Exhibit 15-1 Chapter 15 Copyright © 2017 John Wiley & Sons, Inc. 1. Definition of Global Logistics Materials management refers to the inflow of raw materials, parts, and supplies in and through the firm. Physical distribution refers to the movement of the firm’s finished products to its customers, consisting of transportation, warehousing, inventory, customer . | Chapter 15 PowerPoint Global Logistics and Distribution Chapter Overview Definition of Global Logistics Managing Physical Distribution Managing Sourcing Strategy Free Trade Zones International Distribution Channel International Retailing Chapter 15 Copyright © 2017 John Wiley & Sons, Inc. Introduction Global logistics and distribution have played a critical role in the growth and development of world trade and in the integration of business operations on a worldwide scale. The use of appropriate distribution channels in international markets increases the chances of success dramatically. In the United States, the total logistics cost stayed around 10 percent of the GDP from 2006 to 2008, but has moderately declined to percent GDP in 2014. Chapter 15 Copyright © 2017 John Wiley & Sons, Inc. Introduction As firms start operating on a global basis, logistics managers need to manage shipping of raw materials, components, and supplies among various manufacturing sites at the .
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