tailieunhanh - Empirical study on the relationship between the satisfaction of family business and their participation in convenience store chain in Vietnam

This study focuses on the investigation of the relationship between the satisfaction of family traditional retail business and their participation in convenience store chain in Vietnam. In order to achieve this target, researcher analyzed the data collected on family traditional retail business on Vietnam that do the business with convenience store chain. | International Business Management 10 2 159-165 2016 ISSN 1993-5250 Medwell Journals 2016 Empirical study on the Relationship Between the Satisfaction o Family Business and their Participation in Convenience store Chain in Vietnam Luu Thi Minh Ngoc and Le Quan University of Economics and Business Vietnam National University Hanoi Vietnam Abstract This study focuses on the investigation of the relationship between the satisfaction of family traditional retail business and their participation in convenience store chain in Vietnam. In order to achieve this target researcher analyzed the data collected on family traditional retail businesses in Vietnam that do the business with convenience store chain. The methodology used in this research was a combination of qualitative and quantitative method. Based on the results of the qualitative method researcher used quantitative method to uncover the relationship between the satisfaction of family traditional retail business and their participation in convenience store chain in Vietnam. The result showed a positive relationship between the two. Key words Family traditional retail business convenience store participation of family traditional retail business quantitative method satisfaction INTRODUCTION In recent years Vietnam has witnessed a significant change in retail industry. The modem retail model has been used and tends to develop fast based on their convenience. Although traditional retail in Vietnam is accounted for about 80 the new modem model has been decreasing because of the government s policy to encourage new retail model instated of traditional retail business. Moreover Vietnam can be seen as one of the most attractive retail market in the world. So numerous retail cooperation in the world have been attracted to Vietnam retail market Nielsen 2012 . Although there are several threats for traditional retail stores due to various new projects such as trade center supermarket and convenience store. These can be seen

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