tailieunhanh - Ebook International marketing management: Part 1

(BQ) Part 1 book "International marketing management" has contents: International marketing - Buyer’s Profi le; international environment for business, customer, competition and controls; international pricing; international business-to-business marketing;. and other contents. | International Marketing Management 2 International Marketing Management International Marketing Management Text and Cases . Mathur Copyright © . Mathur, 2008 All rights reserved. No part of this book may be reproduced or utilised in any form or by any means, electronic or mechanical, including photocopying, recording or by any information storage or retrieval system, without permission in writing from the publisher. First published in 2008 by SAGE Publications India Pvt Ltd B 1/I-1 Mohan Cooperative Industrial Area Mathura Road, New Delhi 110 044, India SAGE Publications Inc 2455 Teller Road Thousand Oaks, California 91320, USA SAGE Publications Ltd 1 Oliver’s Yard, 55 City Road London EC1Y 1SP, United Kingdom SAGE Publications Asia-Pacific Pte Ltd 33 Pekin Street #02-01 Far East Square Singapore 048763 Published by Vivek Mehra for SAGE Publications India Pvt Ltd, typeset in 9/11 pt Palatino by Star Compugraphics Private Limited, Delhi and printed at Chaman Enterprises, New Delhi. Library of Congress Cataloging-in-Publication Data Mathur, ., 1938– International marketing management: text and cases/. Mathur. p. cm. Includes index. 1. Export marketing—Management. 2. Export marketing—India—Management. 3. International trade. 4. International trade—India. I. Title. ISBN: 978-0-7619-3640-4 (Pb) '4—dc22 2008 2008007161 978-81-7829-786-6 (India-Pb) The SAGE Team: Sugata Ghosh, Vikas Jain, Sanjeev Kumar Sharma and Trinankur .

• Marketing - Bán hàng
• International marketing management
• International marketing
• International environment
• International pricing
• International business to business marketing
• International business
• International operations management
• International financial management
• International strategic management
• International strategic alliances
• Lecture International marketing
• Global markets
• Global marketing strategies
• International trade
• Global marketing management
• International hospitality management
• International human resources management
• International hospitality industry
• International marketing concepts
• Market competitive forces worldwide
• Imarket competitive forces worldwide
• Sales management
• International marketing channels
• Integrated marketing communications
• International advertising
• Business systems
• The asia pacific region
• Personal selling
• Pricing for international markets
• International organization design
• Multinational enterprises
• International production
• International marketing
• International finance
• International human resource management