tailieunhanh - Ebook Global marketing: Part 1

(BQ) Part 1 book “Global marketing” has contents: Global marketing in the firm, initiation of internationalization, internationalization theories, global marketing research, the political and economic environment, the sociocultural environment, the international market selection process, and other contents. | 10/19/07 1:05 AM Page i Global Marketing F I F T H E D I T I O N Warren J. Keegan Lubin Graduate School of Business Pace University—New York City and Westchester, New York Mark C. Green Department of Business Administration and Economics Simpson College—Indianola, Iowa Upper Saddle River, New Jersey 07458 10/19/07 1:05 AM Page ii Library of Congress Cataloging-in-Publication Data Keegan, Warren J. Global marketing/Warren J. Keegan, Mark C. Green.—5th ed. p. cm. Includes bibliographical references and index. ISBN-13: 978-0-13-175434-8 (pbk. : alk. paper) 1. Export marketing. I. Green, Mark C. II. Title. 2008 ⬘4—dc22 2007039742 Editor-in-Chief: David Parker Product Development Manager: Ashley Santora Project Manager, Editorial: Melissa Pellerano Editorial Assistant: Christine Ietto Assistant Editor, Media: Denise Vaughn Media Project Manager: Lisa Rinaldi Marketing Manager: Anne Howard Marketing Assistant: Susan Osterlitz Senior Managing Editor: Judy Leale Project Manager, Production: Kelly Warsak Manager, Rights & Permissions: Charles Morris Senior Operations Supervisor: Arnold Vila Art Director: Steve Firm Interior Design: Michael Fruhbeis Cover Design: Steve Firm Cover Photo Brazil: Antonio Scorza/AFP/ Getty Images Cover Photo Russia: Alexander Nemenov/AFP/ Getty Images, Inc. Cover Photo India: Steve Raymer/Corbis Cover Photo China: Linda Whitwam/ Dorling Kindersley Illustration (Interior): Integra Software Services Director, Image Resource Center: Melinda Patelli Manager, Rights and Permissions: Zina Arabia Manager, Visual Research: Beth Brenzel Manager, Cover Visual Research & Permissions: Karen Sanatar Image Permission Coordinator: Ang’John Ferreri Photo Researcher: Teri Stratford Composition: Integra Software Services Full-Service Project Management: Jennifer Welsch/BookMasters, Inc. Printer/Binder: Courier/Kendallville Cover Printer: Phoenix Color Corp. Typeface: 10/12 .

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