tailieunhanh - Lecture Exploring management (Fifth Edition): Chapter 6 - Schermerhorn

Chapter 6 - Strategy and strategic management: Insight and hard work deliver results. After reading this chapter, you should be able to answer the following questions: Identify the types of strategies used by organizations, understand how managers formulate and implement strategies. | Chapter 6 Strategy and Strategic Management Exploring Management Schermerhorn, Exploring Management, Ffth Edition, © John Wiley & Sons, Inc. All rights reserved. 6-1 Chapter 6 “There is a fundamental disconnect between the providers of education and the consumers of education . . . this whole online debate or what’s happening now is actually starting to clarify things. At Khan Academy we’re 100% focused on the learning side . . .” -Salman Khan, founder of the Khan Academy Schermerhorn, Exploring Management, Fifth Edition, © John Wiley & Sons, Inc. All rights reserved. 6-2 2 Chapter 6 Takeaways Identify the types of strategies used by organizations () Understand how managers formulate and implement strategies () Schermerhorn, Exploring Management, Fifth Edition, © John Wiley & Sons, Inc. All rights reserved. 6-3 STRATEGIC MANAGEMENT Takeaway – answers to come Strategy is a comprehensive plan for achieving competitive advantage. Organizations use corporate, business, and functional strategies. Growth strategies focus on expansion. Restructuring and divestiture strategies focus on consolidation. Global strategies focus on international business opportunities. Cooperative strategies focus on alliances and partnerships. E-business strategies focus on using the Internet for business success. Schermerhorn, Exploring Management, Fifth Edition, © John Wiley & Sons, Inc. All rights reserved. 6-4 4 TYPES OF STRATEGIES Competitive Advantage Strategy a comprehensive plan guiding resource allocation to achieve long-term organization goals. Strategic Intent focuses organizational energies on achieving a compelling goal. Competitive Advantage operating in successful ways that are difficult to duplicate. Schermerhorn, Exploring Management, Fifth Edition, © John Wiley & Sons, Inc. All rights reserved. 6-5 5 TYPES OF STRATEGIES Corporate Strategy Corporate Strategy directions and guidelines for use of resources Business Strategy identifies how a strategic business . | Chapter 6 Strategy and Strategic Management Exploring Management Schermerhorn, Exploring Management, Ffth Edition, © John Wiley & Sons, Inc. All rights reserved. 6-1 Chapter 6 “There is a fundamental disconnect between the providers of education and the consumers of education . . . this whole online debate or what’s happening now is actually starting to clarify things. At Khan Academy we’re 100% focused on the learning side . . .” -Salman Khan, founder of the Khan Academy Schermerhorn, Exploring Management, Fifth Edition, © John Wiley & Sons, Inc. All rights reserved. 6-2 2 Chapter 6 Takeaways Identify the types of strategies used by organizations () Understand how managers formulate and implement strategies () Schermerhorn, Exploring Management, Fifth Edition, © John Wiley & Sons, Inc. All rights reserved. 6-3 STRATEGIC MANAGEMENT Takeaway – answers to come Strategy is a comprehensive plan for achieving competitive advantage. Organizations use corporate, business, and .

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