tailieunhanh - Lecture Management communication (3/e): Chapter 11 - Bell, Smith

Chapter 11 - Proposals and business plans. In this chapter, the following content will be discussed: Three keys to persuasive proposals, common logical flaws, proposal-writing strategies, key questions to be answered in a business plan | 5/14/2020 5:44:13 AM Three Keys to Persuasive Proposals • Logical order • Psychological order • Solid evidence 5/14/2020 5:44:13 AM Common Logical Flaws • Circular reasoning • Hasty generalization • Non sequitur • Bias • Either / or thinking • False cause • Straw man • Faulty syllogism • Stacking the argument • False elimination 5/14/2020 5:44:13 AM Proposal-writing Strategies • Determine requirements • Determine evaluators • Create an outline • Revise and polish 5/14/2020 5:44:13 AM Key Questions to be Answered in a Business plan • What is the key information your readers need to know? • What is the basic idea? • What products or services will you produce or provide? • How will you sell your products or services? • How will you manage your business? • How will you handle finances? • What do you want from your readers? | 5/14/2020 6:16:38 AM Three Keys to Persuasive Proposals • Logical order • Psychological order • Solid evidence 5/14/2020 6:16:38 AM Common Logical Flaws • Circular reasoning • Hasty generalization • Non sequitur • Bias • Either / or thinking • False cause • Straw man • Faulty syllogism • Stacking the argument • False elimination 5/14/2020 6:16:38 AM Proposal-writing Strategies • Determine requirements • Determine evaluators • Create an outline • Revise and polish 5/14/2020 6:16:38 AM Key Questions to be Answered in a Business plan • What is the key information your readers need to know? • What is the basic idea? • What products or services will you produce or provide? • How will you sell your products or services? • How will you manage your business? • How will you handle finances? • What do you want from your readers? | 5/14/2020 6:32:13 AM Three Keys to Persuasive Proposals • Logical order • Psychological order • Solid evidence 5/14/2020 6:32:13 AM Common Logical Flaws • Circular reasoning • Hasty generalization • Non sequitur • Bias • Either / or thinking • False cause • Straw man • Faulty syllogism • Stacking the argument • False elimination 5/14/2020 6:32:13 AM Proposal-writing Strategies • Determine requirements • Determine evaluators • Create an outline • Revise and polish 5/14/2020 6:32:13 AM Key Questions to be Answered in a Business plan • What is the key information your readers need to know? • What is the basic idea? • What products or services will you produce or provide? • How will you sell your products or services? • How will you manage your business? • How will you handle finances? • What do you want from your readers? . | 5/14/2020 6:50:35 AM Three Keys to Persuasive Proposals • Logical order • Psychological order • Solid evidence 5/14/2020 6:50:35 AM Common Logical Flaws • Circular reasoning • Hasty generalization • Non sequitur • Bias • Either / or thinking • False cause • Straw man • Faulty syllogism • Stacking the argument • False elimination 5/14/2020 6:50:35 AM Proposal-writing Strategies • Determine requirements • Determine evaluators • Create an outline • Revise and polish 5/14/2020 6:50:35 AM Key Questions to be Answered in a Business plan • What is the key information your readers need to know? • What is the basic idea? • What products or services will you produce or provide? • How will you sell your products or services? • How will you manage your business? • How will you handle finances? • What do you want from your readers?

• PR - Truyền thông
• Management communication
• Lecture Management communication
• Career communication
• Communication issues
• Business plans
• Law for management communication
• Ethics for management communication
• Crisis communication
• Media relations
• Management writing
• Effective writing
• Collaborative styles
• Gender communication
• Career search
• Follow up communications
• Oral presentations
• Public speaking
• Types of listening
• Strategies for listening
• Business letters
• Techniques for business letters
• Creating effective buffers
• Bad news
• Persuasive messages
• Persuasion addresses
• Effective memos
• Positive language
• Long reports
• Short reports
• Graphic aids
• Visual aids
• Guidelines for interviewees
• Guidelines for interviewers
• Managing meetings
• Telephone work
• Intercultural managemen
• Business environment
• Communication system model
• Importance of communication
• Communication in business management
• Business management
• Strategic organisation structure
• Managerial decision making
• Lecture Management
• Human resource management
• Managerial communication
• Organisational communication channels
• Logistics management
• Lecturte Logistics management
• Quản trị logistics
• Communication technology
• Satellite communication
• Electronic data interchange
• Communication skills for effective management
• Communication skills
• Effective management
• Communicating nonverbally
• Project management
• Lecture Project management in practice
• Project information
• Communications management
• Communication challenges
• Communication models
• Managerial environment
• Managing communication
• Communication process model
• Nonverbal communications
• Downward communication