tailieunhanh - Lecture Management communication (3/e): Chapter 11 - Bell, Smith

Chapter 11 - Proposals and business plans. In this chapter, the following content will be discussed: Three keys to persuasive proposals, common logical flaws, proposal-writing strategies, key questions to be answered in a business plan | 5/14/2020 5:44:13 AM Three Keys to Persuasive Proposals • Logical order • Psychological order • Solid evidence 5/14/2020 5:44:13 AM Common Logical Flaws • Circular reasoning • Hasty generalization • Non sequitur • Bias • Either / or thinking • False cause • Straw man • Faulty syllogism • Stacking the argument • False elimination 5/14/2020 5:44:13 AM Proposal-writing Strategies • Determine requirements • Determine evaluators • Create an outline • Revise and polish 5/14/2020 5:44:13 AM Key Questions to be Answered in a Business plan • What is the key information your readers need to know? • What is the basic idea? • What products or services will you produce or provide? • How will you sell your products or services? • How will you manage your business? • How will you handle finances? • What do you want from your readers? | 5/14/2020 6:16:38 AM Three Keys to Persuasive Proposals • Logical order • Psychological order • Solid evidence 5/14/2020 6:16:38 AM Common Logical Flaws • Circular reasoning • Hasty generalization • Non sequitur • Bias • Either / or thinking • False cause • Straw man • Faulty syllogism • Stacking the argument • False elimination 5/14/2020 6:16:38 AM Proposal-writing Strategies • Determine requirements • Determine evaluators • Create an outline • Revise and polish 5/14/2020 6:16:38 AM Key Questions to be Answered in a Business plan • What is the key information your readers need to know? • What is the basic idea? • What products or services will you produce or provide? • How will you sell your products or services? • How will you manage your business? • How will you handle finances? • What do you want from your readers? | 5/14/2020 6:32:13 AM Three Keys to Persuasive Proposals • Logical order • Psychological order • Solid evidence 5/14/2020 6:32:13 AM Common Logical Flaws • Circular reasoning • Hasty generalization • Non sequitur • Bias • Either / or thinking • False cause • Straw man • Faulty syllogism • Stacking the argument • False elimination 5/14/2020 6:32:13 AM Proposal-writing Strategies • Determine requirements • Determine evaluators • Create an outline • Revise and polish 5/14/2020 6:32:13 AM Key Questions to be Answered in a Business plan • What is the key information your readers need to know? • What is the basic idea? • What products or services will you produce or provide? • How will you sell your products or services? • How will you manage your business? • How will you handle finances? • What do you want from your readers? . | 5/14/2020 6:50:35 AM Three Keys to Persuasive Proposals • Logical order • Psychological order • Solid evidence 5/14/2020 6:50:35 AM Common Logical Flaws • Circular reasoning • Hasty generalization • Non sequitur • Bias • Either / or thinking • False cause • Straw man • Faulty syllogism • Stacking the argument • False elimination 5/14/2020 6:50:35 AM Proposal-writing Strategies • Determine requirements • Determine evaluators • Create an outline • Revise and polish 5/14/2020 6:50:35 AM Key Questions to be Answered in a Business plan • What is the key information your readers need to know? • What is the basic idea? • What products or services will you produce or provide? • How will you sell your products or services? • How will you manage your business? • How will you handle finances? • What do you want from your readers?