tailieunhanh - Lecture Organizational strategies for the 21st century - Chapter 9

Chapter 9 - Cooperative strategy. The learning objectives for this chapter include: Define cooperative strategies and explain why firms use them, define and discuss three types of strategic alliances, name the business-level cooperative strategies and describe their use, discuss the use of corporate-level cooperative strategies in diversified firms,. | Chapter 9: Cooperative Strategy Overview: Cooperative strategies and why firms use them Three types of strategic alliances Business-level cooperative strategies & their use Corporate-level cooperative strategies in diversified firms Cross-border strategic alliances’ importance as an international cooperative strategy Network alliances Chapter 9: Cooperative Strategy Introduction Cooperative strategy A strategy in which firms work together to achieve a shared objective Go beyond normal company to company dealings One of 3 means firms use to grow and improve performance (mode) Internal development, mergers and acquisitions, and cooperation Core and critical parts of firms strategies today Has implications for a firm’s corporate, business, and international strategy Competitive advantage and above average returns Collaborative or relational advantages Primary Type of Cooperative Strategy: Strategic Alliances Strategic Alliance A cooperative strategy in which firms . | Chapter 9: Cooperative Strategy Overview: Cooperative strategies and why firms use them Three types of strategic alliances Business-level cooperative strategies & their use Corporate-level cooperative strategies in diversified firms Cross-border strategic alliances’ importance as an international cooperative strategy Network alliances Chapter 9: Cooperative Strategy Introduction Cooperative strategy A strategy in which firms work together to achieve a shared objective Go beyond normal company to company dealings One of 3 means firms use to grow and improve performance (mode) Internal development, mergers and acquisitions, and cooperation Core and critical parts of firms strategies today Has implications for a firm’s corporate, business, and international strategy Competitive advantage and above average returns Collaborative or relational advantages Primary Type of Cooperative Strategy: Strategic Alliances Strategic Alliance A cooperative strategy in which firms combine some of their resources and capabilities to create a competitive advantage Involve firms with some degree of exchange and sharing of resources and capabilities to co-develop, sell, and service goods or services 3 major types of strategic alliances Joint Venture Two or more firms create a legally independent company to share some of their resources and capabilities to develop a competitive advantage Partners typically own equal percentages and contribute equally to the ventures operations Primary Type of Cooperative Strategy: Strategic Alliances 3 major types of strategic alliances Equity Strategic Alliance Two or more firms own different percentages of the company they have formed by combining some of their resources and capabilities to develop a competitive advantage Nonequity Strategic Alliance Two or more firms develop a contractual relationship to share some of their unique resources and capabilities to create a competitive advantage Licensing agreements Distribution .