tailieunhanh - Ebook Research methods for business (4E): Part 1

(BQ) Part 1 book "Research methods for business" hass contents: Introduction to research, scientific investigation, scientific investigation research, experimental designs; the research process; measurement of variables - operational definition and scales; measurement of variables,.and other contents. | RESEARCH METHODS FOR BUSINESS A Skill-Building Approach Uma Sekaran Southern Illinois University at Carbondale John Wiley & Sons, Inc. Fourth Edition ACQUISITIONS EDITOR MARKETING MANAGER SENIOR PRODUCTION EDITOR SENIOR DESIGNER PRODUCTION MANAGEMENT SERVICES COVER IMAGE Jeff Marshall Ilse Wolfe Patricia McFadden Harry Nolan Hermitage Publishing Services José Ortega/Stock Illustration Source This book was set in 10/12 Garamond by Hermitage Publishing Services and printed and bound by Malloy Lithographing, Inc. The cover was printed by Von Hoffmann Press, Inc. This book is printed on acid-free paper. Copyright 2003 © John Wiley & Sons, Inc. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 750-4470. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 605 Third Avenue, New York, NY 10158-0012, (212) 850-6011, fax (212) 850-6008, E-Mail: PERMREQ@. To order books please call 1(800)-225-5945. ISBN 0-471-20366-1 ISBN 0-471-38448-8 (WIE) Printed in the United States of America 10 9 8 7 6 5 4 3 2 1 To Sudha Pennathur & Edward Messerly With Love ABOUT THE AUTHOR Uma Sekaran is Professor Emerita of Management, Southern Illinois University at Carbondale (SIUC), Illinois. Sekaran obtained her MBA degree from the University of Connecticut at Storrs, and . from UCLA. She was the Chair of the Department of Management and also the Director of University Women‘s Professional Advancement