tailieunhanh - Ebook Foundations of business (2nd edition): Part 1

(BQ) Part 1 book "Foundations of business" has contents: Exploring the world of business and economics; being ethical and socially responsible; exploring global business; choosing a form of business ownership; small business, entrepreneurship, and franchises; understanding the management process,.and other contents. | Preparing for Success with Foundations of Business, 2e’s New Features! ▲ Foundations of Business, 2e does much more than prepare you for success in future business courses. It equips you with a solid foundation for success in life—wherever your career may lead you. Known for its thorough yet succinct coverage, Foundations of Business, 2e delivers a survey of the major functional areas of business—management, marketing, accounting,finance, information technology—as well as covers such core topics as ethics and social responsibility, forms of ownership, small business, and international business. Entertainment Giants Tune Into Hulu Move over, YouTube: Hulu is here, and it’s changing the world of online video. NBC Universal and News Corp. started Hulu as a joint venture to build a new website for streaming videos, with brief ads embedded, over the Internet. Both companies have a library of hit television shows and movies, NBC through its ownership of the NBC network and Universal Studios and News Corp. through its ownership of the Fox network and 20th Century Fox Studios. The two equity partners envisioned Hulu as an online destination for viewing professionally-produced entertainment, distinct from the free videos—many created by consumers—on the wildly popular YouTube site. From the start, Hulu negotiated to include movies and television episodes from other networks and studios and offered advertising deals to companies seeking a large online audience. Hulu was organized as a limited-liability company to give the partners more flexibility in managing the joint venture. As it turned out, this worked well because new equity partners have joined the venture over the years. Soon after Hulu was formed, Providence Equity Partners invested $100 million to become a part-owner. Hulu later attracted another key partner, Walt Disney, which invested millions in Hulu and added its ABC television programs to the site’s fast-growing lineup of video offerings. Today, Hulu offers