tailieunhanh - Ebook Business communication - Process & product (7E): Part 2

(BQ) Part 2 book "Business communication - Process & product" has contents: Report and research basics, informal business reports, business presentations, interviewing and following up; the job search, résumés, and cover letters; proposals, business plans, and formal business reports. | UNIT 4 Reports, Proposals, and Presentations Chapter 1 11 Rep Report and Researc Research Basics Basic Cha Chapter 1 12 Informal Busines fo orm Business Report Reports Chapter 1 ter 13 Propo Proposals, Form oposals, Formal osals, Forma Reports, and Business and Busin Busines Plans Plan Chapter 1 ter 14 © iofoto/ Bus Busines Business Presentations Presentation esen 335 Copyright 2010 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. CHAPTER 11 Report and Research Basics OBJECTIVES After studying this chapter, you should be able to 1. Describe basic features of business reports, including functions, strategies (indirect or direct), writing style, and formats. 2. Apply the 3-x-3 writing process to business reports to create wellorganized documents that show a firm grasp of audience and purpose. 3. Find, evaluate, and use print and electronic secondary sources. 4. Understand how to generate and use primary data while avoiding researcher bias. Want to do well on tests and excel in your course? Go to for helpful interactive resources. 4Review the Chapter 11 PowerPoint slides to prepare for the first quiz. 5. Comprehend fast-changing communication technology: the Web, electronic databases, and other resources for business writers and researchers. 6. Recognize the purposes and techniques of documentation in business reports, and avoid plagiarism. © George Doyle & Ciaran Griffin/Stockbyte/Getty Images 7. Create meaningful and interesting graphics; display numeric information in the appropriate graphic form; and skillfully generate, use, and