tailieunhanh - Ebook Methods in behavioral research (10th edition): Part 1

(BQ) Part 1 book "Methods in behavioral research" has contents: Scientific understanding of behavior, where to start, ethical research, studying behavior, measurement concepts, observational methods; asking people about themselves - survey research, experimental design, conducting experiments,.and other contents. | Methods in Behavioral Research This page intentionally left blank Methods in Behavioral Research TENTH EDITION PAUL C. COZBY California State University, Fullerton Published by McGraw-Hill, an imprint of The McGraw-Hill Companies, Inc., 1221 Avenue of the Americas, New York, NY 10020. Copyright © 2009, 2007, 2004. All rights reserved. Previous editions © 2001, 1997, 1993, 1989, 1985, 1981 by Mayfield Publishing Company, © 1977 by Paul C. Cozby. No part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written consent of The McGraw-Hill Companies, Inc., including, but not limited to, in any network or other electronic storage or transmission, or broadcast for distance learning. This book is printed on acid-free paper. 1 2 3 4 5 6 7 8 9 0 DOC/DOC 0 9 8 ISBN: 978-0-07-337022-4 MHID: 0-07-337022-3 Editor in Chief: Michael Ryan Executive Editor: Beth Mejia Publisher: Michael Sugarman Marketing Manager: James Headley Editorial Coordinator: Jillian Allison Production Editor: Amanda Peabody Production Assistant: Mira Martin-Parker Manuscript Editor: Sheryl Rose Design Manager: Ashley Bedell Cover Designer: Elise Lansdon Illustrator: David Bohn Production Supervisor: Randy Hurst Composition: ITC Legacy Serif by ICC Macmillan Inc. Printing: 45# New Era Matte Plus, R. R. Donnelley Cover: © Paul Schulenburg/Index Stock Imagery/ Library of Congress Cataloging-in-Publication Data Cozby, Paul C. Methods in behavioral research / Paul C. Cozby—10th ed. p. cm. Includes bibliographical references and index. ISBN-13: 978-0-07-337022-4 (alk. paper) ISBN-10: 0-07-337022-3 (alk. paper) 1. Psychology—Research—Methodology. 2. Social sciences—Research—Methodology. I. Title. 2008 —dc22 2008037022 The Internet addresses listed in the text