tailieunhanh - Lecture Patterns of entrepreneurship management (5th edition) - Chapter 5: Using the crowd

The contents of this chapter include all of the following: Some definitions and concepts, different types of crowdsourcing, why do people participate? applications of crowdsourcing, crowd-funding models and uses. | Copyright 2014 Jack M. Kaplan, Marion K. Poetz and Anthony C. Warren Using the Crowd Patterns of Entrepreneurship Management 5th Edition, Chapter 5 Crowdsourcing Chapter 5 Background Categories Motivations Applications Crowd-Funding Presentation Outline Some Definitions and Concepts Different Types of Crowdsourcing Why Do People Participate? Applications of Crowdsourcing Crowd-funding Models and Uses Copyright 2014 Jack M. Kaplan, Marion K. Poetz and Anthony C. Warren Chapter 5 Background Categories Motivations Applications Crowd-Funding Copyright 2014 Jack M. Kaplan, Marion K. Poetz and Anthony C. Warren Crowd Sourcing Definition "Crowdsourcing is a type of participative online activity in which an individual, an institution, a non-profit organization, or company proposes to a group of individuals of varying knowledge, heterogeneity, and number, via a flexible open call, the voluntary undertaking of a task. The undertaking of the task, of variable complexity and modularity, . | Copyright 2014 Jack M. Kaplan, Marion K. Poetz and Anthony C. Warren Using the Crowd Patterns of Entrepreneurship Management 5th Edition, Chapter 5 Crowdsourcing Chapter 5 Background Categories Motivations Applications Crowd-Funding Presentation Outline Some Definitions and Concepts Different Types of Crowdsourcing Why Do People Participate? Applications of Crowdsourcing Crowd-funding Models and Uses Copyright 2014 Jack M. Kaplan, Marion K. Poetz and Anthony C. Warren Chapter 5 Background Categories Motivations Applications Crowd-Funding Copyright 2014 Jack M. Kaplan, Marion K. Poetz and Anthony C. Warren Crowd Sourcing Definition "Crowdsourcing is a type of participative online activity in which an individual, an institution, a non-profit organization, or company proposes to a group of individuals of varying knowledge, heterogeneity, and number, via a flexible open call, the voluntary undertaking of a task. The undertaking of the task, of variable complexity and modularity, and in which the crowd should participate bringing their work, money, knowledge and/or experience, always entails mutual benefit. The user will receive the satisfaction of a given type of need, be it economic, social recognition, self-esteem, or the development of individual skills, while the crowdsourcer will obtain and utilize to their advantage that what the user has brought to the venture, whose form will depend on the type of activity undertaken". Enrique Estellés-Arolas and Fernando González Ladrón-de-Guevara, Science April 2012 vol. 38 no. 2 189-200 Chapter 5 Background Categories Motivations Applications Crowd-Funding Copyright 2014 Jack M. Kaplan, Marion K. Poetz and Anthony C. Warren Closed vs. Open Innovation Chapter 5 Background Categories Motivations Applications Crowd-Funding Copyright 2014 Jack M. Kaplan, Marion K. Poetz and Anthony C. Warren Crowd Tasks Chapter 5 Background Categories Motivations Applications Crowd-Funding TYPES FUNCTIONS EXAMPLES .