tailieunhanh - Lecture Patterns of entrepreneurship management (5th edition) - Chapter 3: Designing business models

The contents of this chapter include all of the following: Definition of business models, tools for development, examples, licensing and franchising, outsourcing, models based on networks. | Copyright 2015 Jack M. Kaplan & Anthony C. Warren Getting Started Patterns of Entrepreneurship Management 5th Edition, Chapter 3 Designing Business Models Chapter 3 Business Models Licensing & Franchising Outsourcing Network Models Copyright 2015 Jack M. Kaplan & Anthony C. Warren Presentation Outline Definition of Business Models Tools for Development Examples Licensing and Franchising Outsourcing Models Based on Networks Chapter 3 Business Models Licensing & Franchising Outsourcing Network Models Copyright 2015 Jack M. Kaplan & Anthony C. Warren Business Model Definitions With the business environment evolving in such a dynamic and rapid way, it is no longer sufficient for a company to build a company solely around a new product or service idea. A business model is a description of how your company intends to create value in the marketplace. It includes that unique combination of products, services, image and distribution that your business carries forward. It also includes the | Copyright 2015 Jack M. Kaplan & Anthony C. Warren Getting Started Patterns of Entrepreneurship Management 5th Edition, Chapter 3 Designing Business Models Chapter 3 Business Models Licensing & Franchising Outsourcing Network Models Copyright 2015 Jack M. Kaplan & Anthony C. Warren Presentation Outline Definition of Business Models Tools for Development Examples Licensing and Franchising Outsourcing Models Based on Networks Chapter 3 Business Models Licensing & Franchising Outsourcing Network Models Copyright 2015 Jack M. Kaplan & Anthony C. Warren Business Model Definitions With the business environment evolving in such a dynamic and rapid way, it is no longer sufficient for a company to build a company solely around a new product or service idea. A business model is a description of how your company intends to create value in the marketplace. It includes that unique combination of products, services, image and distribution that your business carries forward. It also includes the underlying organization of people, and the operational infrastructure that they use to accomplish their work. Chapter 3 Business Models Licensing & Franchising Outsourcing Network Models Copyright 2015 Jack M. Kaplan & Anthony C. Warren Business Models More Simply: “A business model is the way a company applies knowledge to capture value.” Chapter 3 Business Models Licensing & Franchising Outsourcing Network Models Copyright 2015 Jack M. Kaplan & Anthony C. Warren Business Model Components Requires blending of multiple business aspects: Manufacturing Finance Marketing Information Suppliers and Customers Product and Service development Chapter 3 Business Models Licensing & Franchising Outsourcing Network Models Copyright 2015 Jack M. Kaplan & Anthony C. Warren A Business Model states how a company creates VALUE in the market A Business Model is more than just strategy – it is the fundamental architecture of a business Good Business Models are: - SCALABLE - Create BARRIERS TO .

• Marketing - Bán hàng
• Entrepreneurship management
• Pattern of entrepreneurship management
• Business models
• Designing business models
• Network models
• Models based on networks
• Social entrepreneurship
• Social media
• Business entrepreneurship
• Technology entrepreneurship
• Intellectual property
• Lecture SME Management
• Bài giảng Quản lý doanh nghiệp vừa và nhỏ
• SME Management
• The role of entrepreneurship in SMEs
• SMEs advancement with entrepreneurship
• Entrepreneurship role
• Lecture Entrepreneurship
• The entrepreneurial process
• Entrepreneurial finance
• The power of entrepreneurship
• Managing money
• Resource management
• Financial statements
• Financial projections
• Opportunity recognition
• Business model
• Entrepreneurial marketing
• Entrepreneurial context
• Building the founding team
• Business planning process
• Financing entrepreneurial
• Growing businesses
• Forms of financing
• Entrepreneurial growth