tailieunhanh - Building up and developing brand equity for fashion products of Vietnam garment enterprises - situation and solutions

The fluctuations of the market in 2016 and early 2017 have created big pressure, which badly affects their business performance. Upon analyzing the process of building up and developing brand equity for fashion products of Vietnam garment and textile enterprises, the author comes up with some proposals to help raise the brand equity so that Vietnam garment and textile enterprises can improve their competitiveness and business performance in the market. | Editor in chief Deputy Editor in Chief SECTRETARY OF EDITORIAL OFFICE Editor in English Editorial SCIENTIFIC COUNCIL THE Members Journal of Trade Science CONTENTS ISSN 1859-3666 journal of Trade Science Organizational Performance: The case of "Jordanian Hashemite fund for human development" he effectiveness of the accounting information system under the enterprise resources planning (ERP) Repositioning accounting information system through effective data quality management: A framework for reducing costs and improving performance. The Impact of Accounting Information System in Planning, Controlling and Decision-Making Processes in Jodhpur Hotels. The factors that support the implementation of accounting information system: a survey In Bandung and Jakarta's taxpayer offices. TMU’S JTS Summary Tính hieäu quaû cuûa heä thoáng thoâng tin keá toaùn ñöôïc ñaùnh giaù qua 3 yeáu toá: chaát löôïng thoâng tin keá toaùn ñaàu ra ñöôïc cung caáp, tính höõu hieäu cuûahoaït ñoäng kieåm soaùt noäi boä vaø giaûm chi phí hoaït ñoäng cuûa heä thoáng thoâng tin keá toaùn. Ñeå thöïc hieän muïc tieâu nghieân cöùu, nhoùm taùc giaû ñaõ tieán haønh khaûo saùt taïi 60 doanh nghieäp nieâm yeát treân thò tröôøng chöùng khoaùn Vieät Nam coù öùng duïng heä thoáng ERP trong giai ñoaïn 2005-2016. Nghieân cöùu ñaõ söû duïng thoáng keâ moâ taû maãu nghieân cöùu, söû duïng giaù trò trung bình (means) vaø kieåm ñònh T-test ñeå kieåm ñònh caùc giaû thuyeát nghieân cöùu. Keát quaû cho thaáy vieäc tích hôïp heä thoáng thoâng tin keá toaùn cuøng heä thoáng ERPgiuùp caùc DN naâng cao chaát löôïng thoâng tin keá toaùn ñaàu ra ñöôïc cung caáp, taêngtính höõu hieäu cuûa kieåm soaùt noäi boä, ñoàng thôøi tieát kieäm vaø kieåm soaùt chi phí cuûa heä thoáng hôïp lyù hôn. Qua ñoù, khuyeán khích caùc DN nieâm yeát caàn thieát trieån khai aùp duïng heä thoáng ERP goùp phaàn caûi thieän hieäu quaû hoaït ñoäng cuûa heä thoáng thoâng tin keá toaùn cuõng nhö hieäu quaû hoaït ñoäng cuûa toaøn ñôn .

• Quản trị kinh doanh
• Building up and developing brand equity for fashion products
• Building up brand equity for fashion products
• Developing brand equity for fashion products
• Fashion products Vietnam
• Vietnam garment enterprises
• Situation and solutions
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