tailieunhanh - Impacts of market economy and global digital communication network on Vietnamese literature of renovation period

During Vietnam’s middle ages, its Confucians composed works of prose and poetry primarily for entertainment, interaction or education of ethics, so they never considered the works to be commodities. It was early in the 20th century, when a new view on the occupation of writing as a means to earn living was started with Tan Da (1889-1939), that writers got aware that the works were also goods, which were governed by the market mechanism. During Vietnam’s đổi mới, or renovation, the market economy and the global digital communication network, or the internet, have both exerted strong impacts on literature, thus ushering in a new development period of the country’s literature. | Impacts of Market Economy and Global Digital Communication Network on Vietnamese Literature of Renovation Period Le Duc Tu1 1 Institute of Literature, Vietnam Academy of Social Sciences. Email: ductuvvh@ Received: 10 April, 2017. Accepted: 28 April, 2017. Abstract: During Vietnam’s middle ages, its Confucians composed works of prose and poetry primarily for entertainment, interaction or education of ethics, so they never considered the works to be commodities. It was early in the 20th century, when a new view on the occupation of writing as a means to earn living was started with Tan Da (1889-1939), that writers got aware that the works were also goods, which were governed by the market mechanism. During Vietnam’s đổi mới, or renovation, the market economy and the global digital communication network, or the internet, have both exerted strong impacts on literature, thus ushering in a new development period of the country’s literature. Keywords: Market economy, Vietnamese literature, renovation. 1. Introduction In the first decades of the 20th century, the lovelorn poet Tan Da left his homeland for the city. The urban life at that time had a strong influence on Tan Da’s thought, emotions and attitude towards life, which made him change his conception of literature. At first, Tan Da just considered literature a form of pleasure – a game at the disposal of the player. Thus, while discussing the beauty of literary works, he usually attached more importance to the beauty of words, which are seen by him as the true beauty of literature, rather than the contents of social character 78 mentioned in the works. Stepping into a new life, Tan Da was the first writer who courageously changed his conception of the writing career. Considering writing a way to earn living just like many other jobs, he decided to pull himself into the career and of course, “to bring literature to the streets for sale” (Hầu trời – Serving the [God of] Heaven). In other words, Tan Da .

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