tailieunhanh - Ebook Strategic management - Concepts and cases (16th edition): Part 2

(BQ) Part 2 book "Strategic management - Concepts and cases" has contents: Strategy generation and selection, strategy implementation, strategy implementation, strategy implementation. | Source: © motorlka/fotolia 8 246 Strategy Generation and Selection leArning obJeCtiveS After studying this chapter, you should be able to do the following: 8-1. Describe the strategy analysis and choice process. 8-2. Diagram and explain the three-stage strategy-formulation analytical framework. 8-3. Diagram and explain the Strengths-Weaknesses-Opportunities-Threats (SWOT) Matrix. 8-4. Diagram and explain the Strategic Position and Action Evaluation (SPACE) Matrix. 8-5. Diagram and explain the Boston Consulting Group (BCG) Matrix. 8-6. Diagram and explain the Internal-External (IE) Matrix. 8-7. Diagram and explain the Grand Strategy Matrix. 8-8. Diagram and explain the Quantitative Strategic Planning Matrix (QSPM). 8-9. Discuss the role of organizational culture in strategic analysis and choice. 8-10. Identify and discuss important political considerations in strategy analysis and choice. 8-11. Discuss the role of a board of directors (governance) in strategic planning. ASSUrAnCe oF leArning exerCiSeS The following exercises are found at the end of this chapter: exerCiSe 8A exerCiSe 8b exerCiSe 8C exerCiSe 8d exerCiSe 8e exerCiSe 8F exerCiSe 8g exerCiSe 8h exerCiSe 8i exerCiSe 8J exerCiSe 8K Should Unilever Penetrate Southeast Asia Further? Perform a SWOT Analysis for Unilever’s Global Operations Prepare a BCG Matrix for Unilever Develop a SWOT Matrix for Nestlé . Develop a SPACE Matrix for Nestlé . Develop a BCG Matrix for Nestlé . Develop a QSPM for Nestlé . Develop a SPACE Matrix for Unilever Develop a BCG Matrix for Your College or University Develop a QSPM for a Company That You Are Familiar With Formulate Individual Strategies 247 248 Strategic ManageMent S trategy analysis and choice largely involve making subjective decisions based on objective information. This chapter introduces important concepts that can help strategists generate feasible alternatives, evaluate those alternatives, and choose a specific course of

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