tailieunhanh - Lecture Micro financing & micro leasing - An Introduction: Lecture 6

In this lecture we look at the supply side of the BOP market for financial services, developing a view of who serves the market and how, as well as a better understanding of the gaps. But first let’s look at two very different kinds of players who are already in those markets, doing business with BOP clients. | Summary of Last Lecture The market The average consumer in the market Tapping the opportunities WHO SERVES THE BOP MARKET—AND WHO DOESN’T? Introduction In this lecture we look at the supply side of the BOP market for financial services, developing a view of who serves the market and how, as well as a better understanding of the gaps. Introduction But first let’s look at two very different kinds of players who are already in those markets, doing business with BOP clients. Major Corporations: Shampoo and Cell Phones Not many formal businesses or multinational corporations serve BOP customers; one of the market’s defining characteristics is its relative isolation from major institutions. Major Corporations: Shampoo and Cell Phones Among the first to enter this territory were consumer products companies like Lever Brothers and Procter & Gamble, who innovated in marketing and distribution to derive significant income from poor markets. Major Corporations: Shampoo and Cell Phones In . | Summary of Last Lecture The market The average consumer in the market Tapping the opportunities WHO SERVES THE BOP MARKET—AND WHO DOESN’T? Introduction In this lecture we look at the supply side of the BOP market for financial services, developing a view of who serves the market and how, as well as a better understanding of the gaps. Introduction But first let’s look at two very different kinds of players who are already in those markets, doing business with BOP clients. Major Corporations: Shampoo and Cell Phones Not many formal businesses or multinational corporations serve BOP customers; one of the market’s defining characteristics is its relative isolation from major institutions. Major Corporations: Shampoo and Cell Phones Among the first to enter this territory were consumer products companies like Lever Brothers and Procter & Gamble, who innovated in marketing and distribution to derive significant income from poor markets. Major Corporations: Shampoo and Cell Phones In response to tiny amounts of disposable income, they developed sachet marketing— providing products in small individual packages affordable to even very low-income customers—which became a useful model for other industries, such as mobile phone service. Major Corporations: Shampoo and Cell Phones Mobile handset makers and wireless service providers have recognized the tremendous potential of taking entire nations directly to wireless communications at incredible speed. Major Corporations: Shampoo and Cell Phones Nigeria reportedly connected only 450,000 landlines in three decades, but has subscribed 32 million mobile customers since 2001. In fact, mobile communications provides a huge productivity boost. Major Corporations: Shampoo and Cell Phones The London Business School recently determined that every 10 percent increase in mobile phone ownership in a developing economy is worth percent of additional gross domestic product growth. Major Corporations: Shampoo and Cell Phones Technology .