tailieunhanh - Lecture Management practices: Lecture 12 - Dr. M. Shakil Ahmad

The following will be discussed in this chapter: determining mission and goals, strategy formulation, corporate-level strategies, international strategy. | Management Practices Lecture 12 1 Recap Determining Mission and Goals Strategy Formulation Corporate-Level Strategies International Strategy 2 Today’s Lecture PORTER’S FIVE-FORCES MODEL 3 PORTER’S FIVE-FORCES MODEL The intensity of competition among firms varies widely from industry to industry Porters model of competitive forces assumes that there are five competitive forces that identifies the competitive power in a business situation. These five competitive forces identified by the Michael Porter are: Threat of substitute products Threat of new entrants Intense rivalry among existing players Bargaining power of suppliers Bargaining power of Buyers 4 PORTER’S FIVE-FORCES MODEL Threat of substitute products Threat of substitute products means how easily your customers can switch to your competitors product. Threat of substitute is high when: There are many substitute products available Customer can easily find the product or service that you’re offering at the same or less price | Management Practices Lecture 12 1 Recap Determining Mission and Goals Strategy Formulation Corporate-Level Strategies International Strategy 2 Today’s Lecture PORTER’S FIVE-FORCES MODEL 3 PORTER’S FIVE-FORCES MODEL The intensity of competition among firms varies widely from industry to industry Porters model of competitive forces assumes that there are five competitive forces that identifies the competitive power in a business situation. These five competitive forces identified by the Michael Porter are: Threat of substitute products Threat of new entrants Intense rivalry among existing players Bargaining power of suppliers Bargaining power of Buyers 4 PORTER’S FIVE-FORCES MODEL Threat of substitute products Threat of substitute products means how easily your customers can switch to your competitors product. Threat of substitute is high when: There are many substitute products available Customer can easily find the product or service that you’re offering at the same or less price Quality of the competitors’ product is better Substitute product is by a company earning high profits so can reduce prices to the lowest level. 5 5 PORTER’S FIVE-FORCES MODEL In the above situations, Customer can easily switch to substitute products. So substitutes are a threat to your company. When there are actual and potential substitute products available then segment is unattractive. Profits and prices are effected by substitutes so, there is need to closely monitor price trends. In substitute industries, if competition rises or technology modernizes then prices and profits decline. 6 PORTER’S FIVE-FORCES MODEL Threat of new entrants A new entry of a competitor into your market also weakens your power. Threat of new entry depends upon entry and exit barriers. Threat of new entry is high when: Capital requirements to start the business are less Few economies of scale are in place Customers can easily switch (low switching cost) Your key technology is not hard to acquire or isn’t .

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