tailieunhanh - Ebook The economics of information technology - An introduction: Part 1

(BQ) Part 1 book "The economics of information technology - An introduction" has contents: Technology and market structure, intellectual property, the Internet boom, differentiation of products and prices, switching costs and lock-in, demand-side economies of scale,.and other contents. | This page intentionally left blank The Economics of Information Technology An Introduction The Economics of Information Technology is a concise and accessible review of some of the important economic factors affecting information technology industries. These industries are characterized by high fixed costs and low marginal costs of production, large switching costs for users, and strong network effects. These factors combine to produce some unique behavior. The book consists of the two parts. In the first part, Professor Varian outlines the basic economics of these industries. In the second part, Professors Farrell and Shapiro describe the role of intellectual property in these industries. The clarity of the analysis and exposition makes this an ideal introduction for undergraduate and graduate students in economics, business strategy, law and related areas. h a l r . va r i a n is the Class of 1944 Professor at the School of Information Management and Systems, the Hass School of Business, and the Department of Economics at the University of California at Berkeley. j o s e p h f a r r e l l is Professor of Economics in the Department of Economics at the University of California at Berkeley. He has served as Deputy Assistant Attorney General and Chief Economist at the Anti-Trust Division, US Department of Justice, 2000–2001. c a r l s h a p i r o is the Transamerica Professor of Business Strategy at the Haas School of Business at the University of California at Berkeley. He also is Director of the Institute of Business and Economic Research, and Professor of Economics in the Economics Department at the University of California at Berkeley. T H E R A F FA E L E M AT T I O L I L E C T U R E S E R I E S The Economics of Information Technology An Introduction Hal R. Varian Joseph