tailieunhanh - Ebook Essentials of strategic management (2nd edition): Part 1

(BQ) Part 1 book "Essentials of strategic management" has contents: The strategy making process; stakeholders, the mission, governance, and business ethics; building competitive advantage, strategy in the global environment, business level strategy and competitive positioning,.and other contents. | An Integrated Approach to Strategy Running Case Featuring Wal-Mart Wal-Mart’s Competitive Advantage (Chapter 1) ● Working Conditions at Wal-Mart (Chapter 2) ● Wal-Mart’s Bargaining Power over Suppliers (Chapter 3) ● Human Resource Strategy and Productivity at Wal-Mart (Chapter 4) ● How Wal-Mart Became a Cost Leader (Chapter 5) ● Wal-Mart’s Global Expansion (Chapter 6) ● WalMart Internally Ventures a New Kind of Retail Store (Chapter 8) ● Sam Walton’s Approach to Implementing Wal-Mart’s Strategy (Chapter 9) Strategy in Action Features A Strategic Shift at Microsoft (Chapter 1) ● The Agency Problem at Tyco (Chapter 2) ● Circumventing Entry Barriers into the Soft Drink Industry (Chapter 3) ● Learning Effects in Cardiac Surgery (Chapter 4) ● How to Make Money in the Vacuum Tube Business (Chapter 5) ● The Evolution of Strategy at Procter & Gamble (Chapter 6) ● Diversification at 3M: Leveraging Technology (Chapter 7) ● News Corp’s Successful Acquisition Strategy (Chapter 8) ● How to Flatten and Decentralize Structure (Chapter 9) Practicing Strategic Management Application-based activities intended to get your students thinking beyond the book. Small-Group Exercises Exploring the Web Short experiential exercises that ask students to coordinate and collaborate on group work focused on an aspect of strategic management. Internet exercises that require students to explore company websites and answer chapter-related questions. ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● Designing a Planning System (Chapter 1) Evaluating Stakeholder Claims (Chapter 2) Competing with Microsoft (Chapter 3) Analyzing Competitive Advantage (Chapter 4) How to Keep the Salsa Hot (Chapter 5) Developing a Global Strategy (Chapter 6) Comparing Vertical Integration Strategies (Chapter 7) ● Identifying News Corp’s Strategies (Chapter 8) ● Speeding Up Product Development (Chapter 9) Visiting 3M (Chapter 1) Visiting Merck (Chapter 2) Visiting Boeing and Airbus (Chapter 3) Visiting Johnson & Johnson (Chapter

• Kinh tế học
• Essentials of strategic management
• Strategic management
• The strategy making process
• Business ethics
• Building competitive advantage
• The global environment
• Strategic management essentials
• Outside usa strategic planning
• Vision and mission analysis
• The internal audit
• Types of strategies
• Contemporary business mathematics
• Cases instrategic management
• Strategy implementation
• Long run profitability
• Corporate Level strategy
• Mission analysis
• The external audit
• Essentials of entrepreneurship
• Business management
• Social responsibility
• Solid strategic plan
• Business ownership
• Feasibility analysis
• Competitive advantage
• Crafting strategy
• Executing strategy
• Business models
• Sustainable competitive advantage
• Companys resources
• Capability analysis
• Competitive strategies
• Market positioning
• Corporate social responsibility
• Environmental sustainability
• Superior strategy execution
• Implementing strategy
• Lecture Crafting and executing strategy
• Executing the strategy
• Company’s strategy
• Charting a companys direction
• Company’s external environment
• Company’s competitive position
• Strategies for competing
• Corporate strategy
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