tailieunhanh - Lecture Introduction to management - Lecture 18

After studying this chapter you will be able to understand: Discuss important advantages of two-way communication, identify communication problems to avoid, describe when and how to use the various communication channels, summarize ways to become a better “sender” and “receiver” of information,. | Introduction to Management LECTURE 18: Introduction to Management MGT 101 1 Introduction to Management In lecture 17 we discussed Topics from Chapter 8: What is Strategic Management Strategic Management Process Types of Organizational Strategies Corporate Strategy- Growth Strategies 2 Introduction to Management Today in Chapter 8 we will discuss Corporate Strategies Competitive Strategies Strategic Management Today 3 Introduction to Management (Chapter 8) Chapter 8: Strategic Management 4 Introduction to Management (Chapter 8) Types of Organizational Strategies 5 Introduction to Management (Chapter 8) 6 Corporate Strategies Stability Strategy A strategy that seeks to maintain the status quo to deal with the uncertainty of a dynamic environment, when the industry is experiencing slow- or no-growth conditions, or if the owners of the firm elect not to grow for personal reasons. Introduction to Management (Chapter 8) 7 Corporate Strategies Renewal Strategies Developing strategies to counter organization weaknesses that are leading to performance declines. Introduction to Management (Chapter 8) 8 Corporate Strategies Renewal Strategies Retrenchment: focusing of eliminating non-critical weaknesses and restoring strengths to overcome current performance problems. Turnaround: addressing critical long-term performance problems through the use of strong cost elimination measures and large-scale organizational restructuring solutions. Introduction to Management (Chapter 8) 9 Managers manage portfolio (or collection) of businesses using a corporate portfolio matrix such as the BCG Matrix. Corporate Portfolio Analysis Introduction to Management (Chapter 8) 10 Corporate Portfolio Analysis BCG Matrix Developed by the Boston Consulting Group Considers market share and industry growth rate Introduction to Management (Chapter 8) 11 Corporate Portfolio Analysis BCG Matrix Classifies firms as: Cash cows: low growth rate, high market share Stars: high growth rate, high market share . | Introduction to Management LECTURE 18: Introduction to Management MGT 101 1 Introduction to Management In lecture 17 we discussed Topics from Chapter 8: What is Strategic Management Strategic Management Process Types of Organizational Strategies Corporate Strategy- Growth Strategies 2 Introduction to Management Today in Chapter 8 we will discuss Corporate Strategies Competitive Strategies Strategic Management Today 3 Introduction to Management (Chapter 8) Chapter 8: Strategic Management 4 Introduction to Management (Chapter 8) Types of Organizational Strategies 5 Introduction to Management (Chapter 8) 6 Corporate Strategies Stability Strategy A strategy that seeks to maintain the status quo to deal with the uncertainty of a dynamic environment, when the industry is experiencing slow- or no-growth conditions, or if the owners of the firm elect not to grow for personal reasons. Introduction to Management (Chapter 8) 7 Corporate Strategies Renewal Strategies Developing strategies to .

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