tailieunhanh - Ebook Consumer behavior - Building marketing strategy (13th edition): Part 1

(BQ) Part 1 book "Consumer behavior - Building marketing strategy" has contents: Consumer behavior and marketing strategy; cross cultural variations in consumer behavior; the changing american society - Values; the changing american society - Demographics and social stratification; the changing american society - Demographics and social stratification;.and other contents. | Consumer Behavior Building Marketing Strategy THIRTEENTH EDITION David L. Mothersbaugh University of Alabama Del I. Hawkins University of Oregon Contributing Authors Linda L. Mothersbaugh Integrated Solutions, LLC Gail Tom California State University, Sacramento CONSUMER BEHAVIOR: BUILDING MARKETING STRATEGY, THIRTEENTH EDITION Published by McGraw-Hill Education, 2 Penn Plaza, New York, NY 10121. Copyright © 2016 by McGraw-Hill Education. All rights reserved. Printed in the United States of America. Previous editions © 2013, 2010, and 2007. No part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written consent of McGraw-Hill Education, including, but not limited to, in any network or other electronic storage or transmission, or broadcast for distance learning. Some ancillaries, including electronic and print components, may not be available to customers outside the United States. This book is printed on acid-free paper. 1 2 3 4 5 6 7 8 9 0 DOW/DOW 1 0 9 8 7 6 5 ISBN 978-1-259-23254-1 MHID 1-259-23254-9 Senior Vice President, Products & Markets: Kurt L. Strand Vice President, General Manager, Products & Markets: Michael Ryan Vice President, Content Design & Delivery: Kimberly Meriwether David Managing Director: Susan Gouijnstook Director: Michael Ablassmeir Brand Manager: Kim Leistner Director, Product Development: Meghan Campbell Product Developer: Heather Darr Director, Content Design & Delivery: Terri Schiesl Executive Program Manager: Faye M. Herrig Content Project Managers: Jessica Portz, Danielle Clement, Judi David Buyer: Susan K. Culbertson Design: Tara McDermott Content Licensing Specialist: Keri Johnson Cover Image: © Frederic Cirou/PhotoAlto/Corbis Compositor: SPi Global Printer: R. R. Donnelley All credits appearing on page or at the end of the book are considered to be an extension