tailieunhanh - Ebook Research design and methods - A process approach (8th edition): Part 2

(BQ) Part 2 book "Research design and methods - A process approach" has contents: Using specialized research designs, describing data, using inferential statistics, using multivariate design and analysis, reporting your research results. | Confirming Pages 9 C H A P T E R C H A P T E R O U T L I N E Survey Research Designing Your Questionnaire Using Survey Research Writing Questionnaire Items Assembling Your Questionnaire Administering Your Questionnaire Mail Surveys Internet Surveys Telephone Surveys Group-Administered Surveys Face-to-Face Interviews A Final Note on Survey Techniques Assessing the Reliability of Your Questionnaire Assessing Reliability by Repeated Administration Assessing Reliability With a Single Administration Increasing Reliability Assessing the Validity of Your Questionnaire Acquiring a Sample for Your Survey Representativeness Sampling Techniques Random and Nonrandom Sampling Revisited Sample Size Summary Key Terms G ordon Allport (1954) characterized an attitude as “probably the most distinctive and indispensable concept in contemporary social psychology” (p. 43). Since Allport’s assessment, attitudes have transcended social psychology to become important in our everyday lives. We are surrounded by issues related to attitudes and their measurement. Pollsters and politicians are constantly measuring and trying to change our attitudes about a wide range of issues (such as abortion, the war on terrorism, and tax cuts). How and where we obtain information on these issues are also changing. On November 4, 2008, a historic election took place in the United States. For the first time in history an African American was elected to the office of President of the United States. Not only did the 2008 election reflect a change in America’s willingness to vote for an African American candidate, it also reflected a change in how many citizens obtained their information on the candidates and the important political issues underlying the election. According to a 2009 survey conducted by the Pew Research Center, 74% of Internet users relied on the Internet to participate in or get information about the presidential election. More interestingly, there was a major .