tailieunhanh - Lecture Computing for management - Chapter 16

Lecture 16 - Introduction to information systems. After studying this chapter you will be able to understand: What is information? What is information system? Why need information system? Early history of IS with other disciplines, information system versus computer science, information technology, context and definitions, capabilities of information system. | Introduction to Information Systems Lecture 16 Summary of Previous Lecture In previous lecture we have been learnt about, Web Advertisement Web Advertisement Terminologies Ad views Banner Clicks (or ad clicks) Click Ratio Cookie CPM Summary of Previous Lecture Effective Frequency Hit Impressions Reach Visit Pros of Internet Advertisement Double Click Approach Advertisement Methods Banners and Banner Exchanges Banner Swapping Summary of Previous Lecture Advertisement Strategy Internet Based Ad Design Passive Pull Strategy Active Push Strategy Ad as a Commodity Push Technology Implementing Strategy Intelligent Agents Summary of Today’s Lecture What is information? System components and concepts Characteristics of information What is information system? Why need information system? Historical background of information system Information system today. Terminology related to MIS and IS Summary of Today’s Lecture Types of Information Systems Early history of IS with other disciplines Information system versus computer science Information technology Context and definitions Capabilities of information system Summary What is Information? Information is created by defining and organizing relationships among data. Defining different relationships results in different information. Example: Different Designs of wood depicting different shapes of information! System Components and Concepts Input Capturing and gathering raw data Processing Converting or transforming data into useful outputs Output Useful information, usually in the form of documents, reports, and transaction data Feedback Output that is used to make changes to input or processing activities System components and concepts Characteristics of a Valuable information Information should posses following characteristics, Accurate Complete Economical Flexible Reliable Relevant Simple Timely Verifiable Accessible Secure What is an Information System? A set of interrelated elements or components that collect (input), . | Introduction to Information Systems Lecture 16 Summary of Previous Lecture In previous lecture we have been learnt about, Web Advertisement Web Advertisement Terminologies Ad views Banner Clicks (or ad clicks) Click Ratio Cookie CPM Summary of Previous Lecture Effective Frequency Hit Impressions Reach Visit Pros of Internet Advertisement Double Click Approach Advertisement Methods Banners and Banner Exchanges Banner Swapping Summary of Previous Lecture Advertisement Strategy Internet Based Ad Design Passive Pull Strategy Active Push Strategy Ad as a Commodity Push Technology Implementing Strategy Intelligent Agents Summary of Today’s Lecture What is information? System components and concepts Characteristics of information What is information system? Why need information system? Historical background of information system Information system today. Terminology related to MIS and IS Summary of Today’s Lecture Types of Information Systems Early history of IS with other disciplines .