tailieunhanh - Ebook Contemporary marketing (15th edition): Part 2

(BQ) Part 2 book "Contemporary marketing" has contents: Marketing channels and supply chain management; retailers, wholesalers, and direct marketers; integrated marketing communications; advertising and public relations; personal selling and sales promotion,.and other contents. | 5 PART 5 Distribution Decisions 411 Chapter 13 Marketing Channels and Supply Chain Management Chapter 14 © JAUREGUI Retailers, Wholesalers, and Direct Marketers Copyright 2010 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 412 ch 13 Marketing Channels and Supply Chain Management 1 2 3 4 5 6 7 8 Describe the types of marketing channels and the roles they play in marketing strategy. Outline the major channel strategy decisions. Describe the concepts of channel management, conflict, and cooperation. Identify and describe the different vertical marketing systems. Explain the roles of logistics and supply chain management in an overall distribution strategy. Identify the major components of a physical distribution system. Compare the major modes of transportation. Discuss the role of transportation intermediaries, combined transportation modes, and warehousing in improving physical distribution. Panama Canal Undergoes Extreme Makeover • • • The Panama Canal is one of the world’s most famous examples of engineering know-how. Built in 1914, this 48-mile-long “ditch” dug by the . Army Corps of Engineers and thousands of laborers made it possible for ships to cross the Isthmus of Panama, a thin strip of land that separates the Atlantic and Pacific oceans. Over its ten decades of operation, the canal has served as a critical artery for global trade. In recent times, the canal welcomed 14,000 ships passing through each year, carrying about 5 percent of the world’s ocean cargo—280 million .