tailieunhanh - Ebook Marketing (10th edition): Part 1

(BQ) Part 1 book "Marketing" has contents: An overview of marketing; strategic planning for competitive advantage, ethics and social responsibility, the marketing environment, developing a global vision, consumer decision making; business marketing, segmenting and targeting markets,.and other contents. | Now A GUIDE TO THE FEATURES Marketing Plan Appendix I. Company Description II. Business Mission III. Situation Analysis Industry Analysis SWOT Analysis IV. Marketing Objective V. Marketing Strategy Target Marketing Strategy Marketing Mix Product Place/Distribution Price Marketing Research Organizational Structure and Plan Financial Projections Implementation Timetable Summary I COMPANY DESCRIPTION efficiency, (2) empower users, (3) enhance security, (4) improve ROI, and (5) streamline business processes. [Ch. 1: Market Orientation—focusing upon customer needs and integrating all activities to readily provide customer satisfaction, while achieving long-term company goals.] Ultimately, however, Keohane’s partner did not want to remain with the company. Keohane converted the partner’s shares into a note, according to the partnership agreement the two had in place. The origins of the company were based in Keohane’s 10 years of entrepreneurial endeavors, with four years of this time spent as an independent consultant in the Oracle applications marketplace. Oracle is the world’s largest enterprise software company. According to Oracle’s Web site, the company’s business is information—how to manage it, use it, share it, and protect it. Commercial enterprise information management software systems, such as those offered by Oracle, promised seamless integration of all information flowing through a company. In a global marketplace in which external company collaborations are driving business efforts and internal cross-functional integration is critical for timely decision making, enterprise systems could help position companies in a highly competitive environment. [Ch. 7: Business Marketing—e-motion software operates as a business marketer since it provides goods and services to organizations for purposes other than personal consumption.] Enterprise systems, such as the Oracle E-Business Suite, provided a simplified, unifying corporate technology platform. This .