tailieunhanh - Ebook Contemporary marketing: Part 1

(BQ) Part 1 book "Contemporary marketing" has contents: Strategic planning in contemporary marketing; the marketing environment, ethics, and social responsibility; consumer behavior; consumer behavior; marketing research and sales forecasting; market segmentation, targeting, and positioning,.and other contents. | Contemporary Marketing DAVID L. KURTZ Distinguished Professor of Marketing and . and Vivian Young Chair of Business Administration University of Arkansas 14 Australia • Brazil • Japan • Korea • Mexico • Singapore • Spain • United Kingdom • United States Contemporary Marketing, 14th Edition David L. Kurtz VP of Editorial, Business: Jack W. Calhoun Editor-in-Chief: Melissa Acuña Acquisitions Editor: Mike Roche Developmental Editor: Erin Berger Marketing Comm. Manager: Sarah Greber Marketing Manager: Mike Aliscad Sr. Marketing Coordinator: Sarah Rose Executive Marketing Manager: Kimberly Kanakes Content Project Manager: Scott Dillon Managing Media Editor: Pamela Wallace Media Editor: John Rich © 2010, 2008 South-Western, a part of Cengage Learning ALL RIGHTS RESERVED. No part of this work covered by the copyright hereon may be reproduced or used in any form or by any means—graphic, electronic, or mechanical, including photocopying, recording, taping, Web distribution, information storage and retrieval systems, or in any other manner—except as may be permitted by the license terms herein. For product information and technology assistance, contact us at Cengage Learning Customer & Sales Support, 1-800-354-9706 For permission to use material from this text or product, submit all requests online at Further permissions questions can be emailed to permissionrequest@ ExamView ® is a registered trademark of eInstruction Corp. Windows is a registered trademark of the Microsoft Corporation used herein under license. Macintosh and Power Macintosh are registered trademarks of Apple Computer, Inc. used herein under license. Sr. Manufacturing Coordinator: Bev Breslin Project Management: Elm Street Publishing Services Composition: Integra Software Services Pvt. Ltd. © 2008 Cengage Learning. All Rights Reserved. Cengage Learning WebTutor™ is a trademark of Cengage Learning. Sr. Art Director: Stacy Jenkins Shirley Library of .