tailieunhanh - Ebook Strategic management (4th edition): Part 2

A major textbook on strategic management which not only deals fully with the theoretical aspects of corporate planning, but also provides practical guidance on implementation. Now completely revised and updated this book is particularly suitable for the student or manager who needs to relate strategic thinking to current practice. The format has been enlarged and the interior of the book re-designed. | Real-Time Cases 353 Appendix 353 354 STRATEGIC MANAGEMENT Case Analysis C ase studies provide opportunities to apply the principles discussed in the concepts portion of the text. These concepts are better understood when they are seen at work in ongoing enterprises. The 25-question model presented in the text provides a clear and comprehensive approach to completing a case project. Several additional considerations are discussed in the following sections. There are two different types of case studies in the text. The short, real-time cases provide company snapshots and resources for researching firm activities in real time. The longer, traditional cases provide detailed information about a particular situation facing an organization at a point in time. Traditional cases can be analyzed in the time frame in which they are presented— typically several years ago. Depending on the organization and key issues discussed, some can be brought to the present by supplementing the case with additional research. Preparing for the Case Project_ Case studies may be discussed in class, but they are often assigned as team projects that require additional research and analysis. The following suggestions should be considered, especially when approaching the case project as a team: • Start early: You should have a basic understanding of the strategic management process and the 25-question case analysis model before you begin your research. However, this does not mean that you cannot begin researching the company and the industry before you complete all of the chapters. Get acquainted with your company and its situation early. Most of your research can be done on the Internet, and the websites suggested later in this section can be helpful. • Do not “over-isolate” the steps in the research process: If you are analyzing a case as part of a team, you should exchange information frequently with your teammates. .