tailieunhanh - Ebook International business (7th edition): Part 2

(BQ) Part 2 book "International business" has contents: Multinational enterprises as responsible stakeholders, production strategy, marketing strategy, human resource management strategy, political risk and negotiation strategy, international financial management, european union,.and other contents. | Chapter 11 MULTINATIONAL ENTERPRISES AS RESPONSIBLE STAKEHOLDERS contents objectives of the chapter Introduction 351 “The only thing that is constant is change’. This is particularly the case for the field of international business because it encompasses a wide range of evolving factors at multiple levels: the manager, firm, industry sector, country, and global. One of the most prominent changes is the increased attention paid to corporate social responsibility and the obligations of firms to wider stakeholders rather than just shareholders. Business ethics and the ethical behavior of firms is a key consideration for managers. In this chapter we explore two useful frameworks to help analyze the future of international business. First, we consider how multinational enterprises (MNEs) often serve as “flagship” firms at the hubs of business networks. We relate this to country-level (environmental) and firm-level strategies and future trends. Second, we develop a framework to analyze the impact of civil society on trade and investment agreements. This will incorporate a discussion of corporate ethics and the role of non-governmental organizations (NGOs) as they can affect such agreements. Developing effective strategies 352 International business research frameworks 355 The five partners business network framework 356 Coping with changing environments 358 The trade and investment framework 362 Environment and MNEs 365 ■ Active Learning Case The environment, NGOs, and MNEs 350 ■ International Business Strategy in Action 3M 354 The specific objectives of this chapter are to: Is The Body Shop an ethical business? 365 1 Examine how these changing developments will create both challenges and opportunities for MNEs over the next decade. ■ Real Cases 2 Explain why research will continue to be of critical importance to the field of international business. Dell: B2C 371 Maersk Group 372 3 Examine three frameworks in which MNEs can cope with .

• Kinh tế học
• International business
• Multinational enterprises
• Responsible stakeholders
• Production strategy
• Marketing strategy
• Human resource management strategy
• European union
• Lecture International business
• International environmental forces
• Organizational environment
• International business terminology
• International business model
• Ebook International business
• International business enterprises
• Global strategy
• Multinational enterprise
• International politics
• International culture
• Quản trị kinh doanh quốc tế
• Bài giảng Quản trị kinh doanh quốc tế
• International business international business managementmanagement
• Kinh doanh quốc tế
• Toàn cầu hóa
• International trade
• Foreign direct Investment
• International monetary system
• World bank
• International competitive strategy
• Competitive advantage
• Kinh tế quốc tế
• Global business
• World output
• International financial markets
• Capital market
• Currency values
• International strategy
• Identify mission
• Screening markets
• Analyzing international opportunities
• Managing international operations
• Textbook on International trade
• Business law
• Textbook on International trade and business law
• International commercial dispute settlement
• International business transactions
• International marketing
• International operations management
• International financial management
• International strategic management
• International strategic alliances
• Lecture International Business Fundamentals
• Bài giảng Kinh doanh quốc tế
• International Business Trends
• Subprime mortgage
• Global business activity
• The Global marketplace
• Introduction to business
• Business systems
• Environment of business
• Business enterprise
• Business essentials
• International business management
• Cross cultural business
• Culture matters
• Business ethics
• Political ideologies
• Business government trade relations
• Political motives
• Legal forces
• International legal forces
• Marketing internationally