tailieunhanh - Lecture The dynamics of mass communication: Media in the digital age - Chapter 11

Chapter 11 - Cable, satellite, and internet television. Learning objectives of this chapter include: trace the development of cable, satellite, and Internet television; describe the implications of the digital age for these media; understand the structure, content, and finances of cable, satellite, and Internet TV; appreciate the potential of user-generated content; explain the audience measurement techniques used for these media. | Cable, Satellite, and Internet Television Chapter 11 © 2009, The McGraw-Hill Companies, Inc. All rights reserved. CHAPTER OUTLINE History of Cable, Satellite and Internet TV Cable, Satellite and Internet TV in the Digital Age Defining Features of Cable, Satellite and Internet TV Organization Ownership Internet Television HISTORY OF CABLE, SATELLITE AND INTERNET TV (1 of 2) Cable: 1950s; brought TV to remote areas. Satellite TV transmissions gave people more reasons to subscribe to cable MSOs: Multiple Systems Operators; large cable systems dominate industry DBS: Direct Broadcast Satellites 1992 Cable Television Consumer Protection Act Must carry vs. retransmission consent HISTORY OF CABLE, SATELLITE AND INTERNET TV (2 of 2) Telecommunications Act of 1996 Telephone companies could provide cable TV Cable could provide telephone service VOIP: Voice over Internet protocol New cable networks find it hard to gain access Cable TV audiences are fragmenting Internet TV . | Cable, Satellite, and Internet Television Chapter 11 © 2009, The McGraw-Hill Companies, Inc. All rights reserved. CHAPTER OUTLINE History of Cable, Satellite and Internet TV Cable, Satellite and Internet TV in the Digital Age Defining Features of Cable, Satellite and Internet TV Organization Ownership Internet Television HISTORY OF CABLE, SATELLITE AND INTERNET TV (1 of 2) Cable: 1950s; brought TV to remote areas. Satellite TV transmissions gave people more reasons to subscribe to cable MSOs: Multiple Systems Operators; large cable systems dominate industry DBS: Direct Broadcast Satellites 1992 Cable Television Consumer Protection Act Must carry vs. retransmission consent HISTORY OF CABLE, SATELLITE AND INTERNET TV (2 of 2) Telecommunications Act of 1996 Telephone companies could provide cable TV Cable could provide telephone service VOIP: Voice over Internet protocol New cable networks find it hard to gain access Cable TV audiences are fragmenting Internet TV (webcasting); late 1990s Buffering & broadband have helped Podcasts CABLE, SATELLITE AND INTERNET TV IN THE DIGITAL AGE Satellite and cable systems use digital technologies to support Video on demand, interactive program guides, high-definition TV, digital video recorders Compression of signals, increasing channel capacity Cable systems can also provide telephone and Internet service Bundling multiple services Easier for telephone or cable systems than satellite systems Mobile Media Cable and satellite content can be sent to Cell phones, PDAs, laptop computers User-generated content on cell phones Mobile video-sharing web sites User-Generated Content Cable and satellite networks increasingly turning to user-generated video CNN I-Report The Internet is biggest place for user-generated content YouTube Used by politicians, advertisers, aspiring entertainers DEFINING FEATURES OF CABLE, SATELLITE AND INTERNET TV Requires extra equipment Extra fees for service Specialized channels, .

• PR - Truyền thông
• Mass communication
• Truyền thông đại chúng
• Media in the digital age
• Mass media
• Communication process
• Internet television
• The digital age
• Dynamics of mass communication
• Perspectives on mass communication
• Functions of mass communication
• Functional analysis
• Mass media industry
• Social effects
• Interpersonal communication
• Digital age
• Mass communication effects
• Conquering space
• Cultural context
• Electronic media
• Sound recording