tailieunhanh - Lecture The dynamics of mass communication: Media in the digital age - Chapter 5

Chapter 5 - Magazines. The main contents of this chapter include all of the following: History, magazines in the digital age, defining features of magazines, organization of the magazine industry, magazine ownership, producing the magazine, economics, feedback. | Magazines Chapter 5 © 2009, The McGraw-Hill Companies, Inc. All rights reserved. CHAPTER OUTLINE History Magazines in the Digital Age Defining Features of Magazines Organization of the Magazine Industry Magazine Ownership Producing the Magazine Economics Feedback HISTORY Magazines have had a long history in the US The Colonial period “Magazine”: warehouse or depository Variety of opinion pieces, facts, human interest stories Strong political bias Written to educated urban audience Encouraged literate and artistic expression Unified the colonies After the Revolution Continue to target educate elite audience Present mix of topical and political articles Roots of modern news magazine The Penny-Press Era 1820s-1860s -- Magazines appealed to mass audience Parallel strategies of penny press newspapers Target the middle class The Magazine Boom 1860-1900 – many new magazines appeared More available money Improved printing techniques Postal Act of 1879 Special . | Magazines Chapter 5 © 2009, The McGraw-Hill Companies, Inc. All rights reserved. CHAPTER OUTLINE History Magazines in the Digital Age Defining Features of Magazines Organization of the Magazine Industry Magazine Ownership Producing the Magazine Economics Feedback HISTORY Magazines have had a long history in the US The Colonial period “Magazine”: warehouse or depository Variety of opinion pieces, facts, human interest stories Strong political bias Written to educated urban audience Encouraged literate and artistic expression Unified the colonies After the Revolution Continue to target educate elite audience Present mix of topical and political articles Roots of modern news magazine The Penny-Press Era 1820s-1860s -- Magazines appealed to mass audience Parallel strategies of penny press newspapers Target the middle class The Magazine Boom 1860-1900 – many new magazines appeared More available money Improved printing techniques Postal Act of 1879 Special mailing rates for magazines Magazines could reach national mass audience Muckrakers – investigative reporting Between the Wars Changing lifestyles influenced magazine development Three magazine types emerged Digest News weeklies Pictorial magazine The Postwar Period Publishers continued to specialize to satisfy readers who had Increased leisure time Liberalized views New interests in urban lifestyles Contemporary Magazines Challenges to magazine industry Declines in single-copy sales Sweepstakes competitions have nearly disappeared National do-not-call list Cable TV and Internet MAGAZINES IN THE DIGITAL AGE Magazines are still learning how to use the Internet Generating revenue from the Internet Ad-supported web-only titles Repackaged print content Charging for access to archives E-commerce Replica Editions Replica editions are not online editions Replica editions mimic the print magazine Mobile Magazines Magazines can be read on laptops, cell phones, PDAs Magazine .