tailieunhanh - Ebook International business (6th edition): Part 2

(BQ) Part 2 book "International business" has contents: Corporate strategy and national competitiveness; production strategy, marketing strategy, human resource management strategy, political risk and negotiation strategy; international financial management, corporate ethics and the natural environment,.and other contents. | Find more at Chapter 10 CORPORATE STRATEGY AND NATIONAL COMPETITIVENESS Contents Objectives of the chapter Introduction 302 ■ Active Learning Case The primary objective of this chapter is to develop two frameworks for understanding how both nations and MNEs must fashion their strategies to achieve international competitiveness. In doing so, we give particular consideration to the regional economic integration of North America, although these frameworks are also relevant for other triad economies and also for emerging economy firms. Worldwide operations and local strategies of ABB 301 The specific objectives of this chapter are to: The single diamond 302 The double diamond 306 Integration and responsiveness 315 ■ International Business Strategy in Action Nokia and Ericsson 310 Kodak 316 ■ Real Cases There is no global beer, only local 325 IBM 326 1 Examine the determinants and external variables in Porter’s “diamond” model of national competitiveness and critique and evaluate the model. 2 Present a “double-diamond” model that illustrates how firms in non-triad countries such as Canada are using their diamond to design corporate strategies for the North American market. 3 Discuss the benefits and effects of the North American Free Trade Agreement on both Mexico and Canada. 4 Describe how Mexico is using a double-diamond model to tap into the North American market. 5 Define the terms economic integration and national responsiveness and relate their importance to MNE strategies throughout the world. 300 3/1/12 2:07 PM Find more at CHAPTER 10 CORPORATE STRATEGY AND NATIONAL COMPETITIVENESS 301 ACTIVE LEARNING CASE Worldwide operations and local strategies of ABB Headquartered in Zurich, Switzerland, Asea Brown Boveri (ABB) is one of Europe’s major industrial firms. Since the merger in 1987 that created it, ABB has been acquiring or taking minority positions in

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• International business
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• The natural environment
• Lecture International business
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• Ebook International business
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• International business international business managementmanagement
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