tailieunhanh - Ebook International business (6th edition): Part 1

(BQ) Part 1 book "International business" has contents: Regional and global strategy, the multinational enterprise, the triad and international business, international politics, international culture, international trade, international financial markets and institutions, multinational strategy, organizing strategy. | Find more at SI X T H EDI T I ON INTERNATIONAL BUSINESS SI X T H EDI T I ON Alan M. Rugman & Simon Collinson This sixth edition of International Business delivers a comprehensive guide to the subject from authors who keep pace with the ongoing developments in both theory and practice. Simon Collinson is Professor of International Business and Innovation at the Henley Business School, University of Reading. Cover photograph: © 3D Stock Illustrations / Alamy 1 • a brand-new chapter on Innovation, Entrepreneurship and “Born Global” Firms with cases on Facebook, Spreadshirt and SetJam • the core set of analytical frameworks in international business that bridge theory and practice • 105 case studies drawn from a wide range of sources, updated for this edition • practical tools, like the “weighted country risk assessment” model, for real-world decision making • a large set of bibliographic and web-based resources for independent research. Visit the companion website at to find valuable online teaching and learning resources Alan M. Rugman & Simon Collinson Alan M. Rugman is Professor of International Business and Head of the International Business and Strategy Group at the Henley Business School, University of Reading. • a new five-part structure emphasizing a strategic leadership approach to international business SI X T H EDI T I ON It has been restructured to lend greater emphasis to the strategic challenges of international business. The growing importance of emerging economies, such as China, India and Brazil, is reflected in specific chapters and case examples that help students understand how these countries are changing the competitive dynamics of global business. This links to a new focus on innovation, adaptability and entrepreneurship as necessary strategic capabilities for firms large or small, from mature, emerging or developing economies. The book provides .