tailieunhanh - Ebook Business research methods: Part 1

(BQ) Part 1 book "Business research methods" has contents: Introduction to business research; business research process; business research design - exploratory, descriptive and causal designs; scalesscales and measurement; questionnaire design. | S. Sreejesh Sanjay Mohapatra M. R. Anusree Business Research Methods An Applied Orientation Business Research Methods S. Sreejesh Sanjay Mohapatra M. R. Anusree • Business Research Methods An Applied Orientation 123 M. R. Anusree Department of Statistics University of Kerala Trivandrum, Kerala India S. Sreejesh IBS Hyderabad IFHE University Hyderabad India Sanjay Mohapatra Xavier Institute of Management Bhubaneswar, Orissa India Additional material to this book can be downloaded from ISBN 978-3-319-00538-6 DOI ISBN 978-3-319-00539-3 (eBook) Springer Cham Heidelberg New York Dordrecht London Library of Congress Control Number: 2013940441 Ó Springer International Publishing Switzerland 2014 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. Exempted from this legal reservation are brief excerpts in connection with reviews or scholarly analysis or material supplied specifically for the purpose of being entered and executed on a computer system, for exclusive use by the purchaser of the work. Duplication of this publication or parts thereof is permitted only under the provisions of the Copyright Law of the Publisher’s location, in its current version, and permission for use must always be obtained from Springer. Permissions for use may be obtained through RightsLink at the Copyright Clearance Center. Violations are liable to prosecution under the respective Copyright Law. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even .