tailieunhanh - Ebook Global marketing management (7th edition): Part 1

(BQ) Part 1 book "Global marketing management" hass contents: Globalizationi mperative, economic environment, financial environment, global cultural environment and buying behavior, global marketing research, global segmentation and positioning, global market entry strategies,.and other contents. | Trim Size: x 11in k Kotabe V2 - 11/14/2016 11:54am Page xvi k k k k ᭜ ᭜ ᭜ ᭜ ᭜ ᭜ ᭜ ᭜ ᭜ ᭜ ᭜ ᭜ ᭜ ᭜ ᭜ ᭜ GLOBAL MARKETING MANAGEMENT ᭜ ᭜ ᭜ ᭜ ᭜ ᭜ ᭜ ᭜ ᭜ ᭜ ᭜ ᭜ ᭜ ᭜ ᭜ ᭜ ᭜ ᭜ ᭜ ᭜ ᭜ 7TH EDITION Masaaki Kotabe Temple University Kristiaan Helsen Hong Kong University of Science and Technology k k k k DEDICATION To Lorraine, Akie, Euka, and Hiro —. To . —. VP AND EDITORIAL DIRECTOR EDITORIAL DIRECTOR EXECUTIVE EDITOR SPONSORING EDITOR EDITORIAL MANAGER CONTENT MANAGEMENT DIRECTOR CONTENT MANAGER SENIOR CONTENT SPECIALIST PRODUCTION EDITOR PHOTO RESEARCHER COVER PHOTO CREDIT George Hoffman Veronica Visentin Lise Johnson Jennifer Manias Gladys Soto Lisa Wojcik Nichole Urban Nicole Repasky Ameer Basha Billy Ray © harper kt/; © mokokomo/ This book was set in 10/12 TimesLTStd by SPi Global and printed and bound by Lightning Source Inc. The cover was printed by Lightning Source Inc. Founded in 1807, John Wiley & Sons, Inc. has been a valued source of knowledge and understanding for more than 200 years, helping people around the world meet their needs and fulfill their aspirations. Our company is built on a foundation of principles that include responsibility to the communities we serve and where we live and work. In 2008, we launched a Corporate Citizenship Initiative, a global effort to address the environmental, social, economic, and ethical challenges we face in our business. Among the issues we are addressing are carbon impact, paper specifications and procurement, ethical conduct within our business and among our vendors, and community and charitable support. For more information, please visit our website: . k Copyright © 2017, 2014, 2010 John Wiley & Sons, Inc. All rights reserved. No part of this publication may be reproduced, stored in a retrieval .