tailieunhanh - Ebook Managerial economics (12th edition): Part 2

(BQ) Part 2 book "Managerial economics" has contents: Government regulation, auction design and information economics, pricing techniques and analysis, pricing techniques and analysis games, price and output determination - Oligopoly,.and other contents. | PART 4 PRICING AND OUTPUT DECISIONS: STRATEGY AND TACTICS I n the previous chapters, we developed the theories and modeling techniques useful in analyzing demand, production, and cost relationships in a firm. In this part of the book, we consider the profit-maximizing price-output decisions, especially as they relate to the firm’s strategic choices in competitive markets (Chapter 10). Asymmetric information conditions in a so-called lemons market as well as ideal full information exchanges are discussed. Chapters 11 and 12 consider price and output determination in dominant-firm monopoly and oligopoly markets. Chapter 13 presents a game-theory framework for analyzing rival response tactics. The final chapter in Part 4, Chapter 14, examines value-based (not cost-based) differential pricing in theory and practice, and Appendix 14A presents the concept of revenue management. Web Appendix E addresses specialized pricing problems including pricing for the multiproduct firm, pricing of joint products, and transfer pricing. ECONOMIC ANALYSIS AND DECISIONS ECONOMIC, POLITICAL, AND SOCIAL ENVIRONMENT 1. Demand Analysis and Forecasting 2. Production and Cost Analysis 3. Pricing Analysis 4. Capital Expenditure Analysis 1. Business Conditions (Trends, Cycles, and Seasonal Effects) 2. Factor Market Conditions (Capital, Labor, Land, and Raw Materials) 3. Competitors’ Responses 4. External, Legal, and Regulatory Constraints 5. Organizational (Internal) Constraints Cash Flows Risk Firm Value (Shareholders’ Wealth) 333 Copyright 2011 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Copyright 2011 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. 10 CHAPTER Prices,Output,andStrategy:Pure and Monopolistic Competition CHAPTER PREVIEW Stockholder wealth-maximizing managers seek a pricing and output strategy that will .