tailieunhanh - Ebook Services marketing (4th edition): Part 1

The book help students examine the use of services marketing as a competitive tool from a uniquely broad perspective with Hoffman/Bateson's services marketing: concepts, strategies, and cases, 5E. The book explores services marketing not only as an essential focus for service firms, but also as a competitive advantage for companies that market tangible products. |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b&!# = & E#$ #(> ># (g >#h>" I " Q S F@% % # I ( # % N R! = N % J ! T V R" # (#$ !>"!R"'% = 'J# iI # # ` ' W J( U% E ' ! " j % = ! % %$HE( " (& ( # Z H R (# U(# ! # " O # T k #" J # @( & = e( ( )' 'E ( >" ' ! ] S %? "( >' &E(T # ! = % "UE F! >( %# ! ( # (H>()%( ! ( = # )! T Y ^# E ! D @ N '* = U "' G U' g (#$>" g A^' ( U&'! # = #% A X T J ! % ( I ( K U%' '\&T O ! ( $ U = " X j" & !N#" HA ` \ Q d ( (( U% E > = # R E# &# !@(&T #$[EA# ( n ! % " "O V >& ' $ U ( U ( J##$o M ! S f = ( "( A !H#% (' pMM># # W >" @(A J( O ' # #% = " ! % & # # !) U' N # Z @ $ * Y (# ! Tq # H( j ` = %' !U )' 'E BL@ $ ) Y C # ] j"( R % !@ ? # = E % U& ? f " U) S# # Rb&% D ! ! \ . 5 + 0 5 ,A03+B84C2/03 C:ÿ>80,Bÿ + *,B0 >80,B 5 ÿ ÿ0,84,01 0ÿ,40ÿ ÿ *ÿ B A. C 3 4 0 5 0 3G 3ÿA502/034Aÿ+ÿ3ÿ3/ÿA0+ÿ>,F03+*,4,42+/ÿF+0+ÿ5ÿ 54 6ÿ53/ÿ5 3, C3 ÿ ,:0>/ÿ?3ÿ 3+3 ,4 >4ÿ4/ÿB3/@/ .>:0+ 5A.+ ÿ/8++?ÿ 0+>ÿB3/@ .?,32403 +5,ÿ / 5 8 + 2 5 0+ . 0 5 J . ÿ3 5 ; 5 74