tailieunhanh - Ebook Theory culture society: Part 2

(BQ) Part 2 book "Theory culture society" has contents: Files, lists, and the material history of the law liam cole young; afterword - cultural techniques and media studies jussi parikka; from media history to zeitkritik wolfgang ernst,.and other contents. | Article The Power of Small Gestures: On the Cultural Technique of Service Theory, Culture & Society 30(6) 94–109 ! The Author(s) 2013 Reprints and permissions: DOI: Markus Krajewski ¨ Bauhaus-Universitat Weimar, Germany Abstract Focusing on a subject the author has extensively engaged with over the years (most notably in his 2010 study Der Diener), the article develops the notion of service as a cultural technique, and the media-theoretical figure of the servant as its servomechanism. The analysis follows three distinct scenarios that highlight, via different channels of perception (acoustic, optic and haptic), the interplay between corporeal practices and media objects in the production of specific cultural effects. In each of the examples chosen, service implies highly regulated networks of recursive operational chains that regulate in their turn the production and distribution of power and knowledge. Thus, Krajewski argues, despite, or rather, precisely because of their apparent marginality and invisibility, the ‘small gestures’ of service join the ranks of already established, elementary symbolic techniques such as reading or writing. Keywords cultural techniques, information technology, recursion, servants, servomechanisms What would high culture be without literature? What would a society look like without mathematics and music? Can there be cultural progress without services? Without question, reading and writing produce cultural effects just like calculating and music-making do. But service? If cultural techniques are designed to carry out an action that develops cultural efficacy in a specific way through the interplay of purposeful bodily gestures and the use of aids such as tools, instruments or other medial objects, then service undoubtedly belongs to this category. However, while it is immediately evident in the case of writing how this elementary Corresponding .