tailieunhanh - Ebook Consumer behavior (5th edition): Part 1

(BQ) Part 1 book "Consumer behavior" has contents: Understanding consumer behavior, knowledge and understanding, attitudes based on high effort, attitudes based on high effort, problem recognition and information search, judgment and decision making based on high effort, judgment and decision making based on high effort,.and other contents. | Fifth Edition Consumer Behavior This page intentionally left blank Fifth Edition Consumer Behavior Wayne D. Hoyer University of Texas at Austin Deborah J. MacInnis University of Southern California Australia • Brazil • Japan • Korea • Mexico • Singapore • Spain • United Kingdom • United States Consumer Behavior, Fifth Edition Wayne D. Hoyer, Deborah J. MacInnis Vice President of Editorial, Business: Jack W. Calhoun Vice President/Editor-in-Chief: Melissa Acuña Executive Editor: Mike Roche Senior Developmental Editor: Joanne Dauksewicz Marketing Manager: Mike Aliscad Senior Content Project Manager: Colleen A. Farmer Marketing Communications Manager: Sarah Greber © 2010, 2007 South-Western, a part of Cengage Learning ALL RIGHTS RESERVED. No part of this work covered by the copyright herein may be reproduced, transmitted, stored or used in any form or by any means graphic, electronic, or mechanical, including but not limited to photocopying, recording, scanning, digitizing, taping, Web distribution, information networks, or information storage and retrieval systems, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without the prior written permission of the publisher. For product information and technology assistance, contact us at Cengage Learning Customer & Sales Support, 1-800-354-9706 For permission to use material from this text or product, submit all requests online at Further permissions questions can be emailed to permissionrequest@ Media Editor: John Rich Senior First Print Buyer: Diane Gibbons Production Service: Pre-Press, PMG Senior Art Director: Stacy Shirley Internal Designer: Jean Hammond Cover Designer: Jennifer Roycroft, Roycroft Design ExamView® is a registered trademark of eInstruction Corp. Windows is a registered trademark of the Microsoft Corporation used herein under license. Macintosh and Power Macintosh are registered trademarks of Apple Computer, Inc. .