tailieunhanh - Ebook Marketing management (15th edition): Part 1

(BQ) Part 1 book "Marketing management" has contents: Defining marketing for the new realities, developing marketing strategies and plans, collecting information and forecasting demand, conducting marketing research, analyzing consumer markets,.and other contents. | Find more at Marketing Management For these Global Editions, the editorial team at Pearson has collaborated with educators across the world to address a wide range of subjects and requirements, equipping students with the best possible learning tools. This Global Edition preserves the cutting-edge approach and pedagogy of the original, but also features alterations, customization, and adaptation from the North American version. Global edition Global edition Global edition fifteenth edition Kotler Keller Marketing Management Kotler  •  Keller This is a special edition of an established title widely used by colleges and universities throughout the world. Pearson published this exclusive edition for the benefit of students outside the United States and Canada. If you purchased this book within the United States or Canada, you should be aware that it has been imported without the approval of the Publisher or Author. 15e Pearson Global Edition 1 17/03/15 8:41 PM Find more at Marketing Management 15 Global Edition Philip Kotler Northwestern University Kevin Lane Keller Dartmouth College Boston Columbus Indianapolis New York San Francisco Amsterdam Cape Town  Dubai London Madrid Milan Munich Paris Montréal Toronto Delhi Mexico City São Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo 1 3/9/15 4:38 PM Find more at Vice President, Business Publishing: Donna Battista Editor-in-Chief: Stephanie Wall Acquisitions Editor: Mark Gaffney Development Editor: Elisa Adams Senior Acquisitions Editor, Global Editions:   Steven Jackson Project Editor, Global Editions: Suchismita Ukil Program Manager Team Lead: Ashley Santora Program Manager: Jennifer Collins Editorial Assistant: Daniel Petrino Vice President, Product Marketing: Maggie Moylan Director of Marketing, Digital Services and Products:   Jeanette .