tailieunhanh - Ebook Financial management an introduction: Part 2

(BQ) Part 2 book "Financial management an introduction" has contents: Strategic financial decision making, strategic financial decision making, strategic financial planning and control, short term financial management. | part four STRATEGIC FINANCIAL DECISION-MAKING The Investment Decision PART 4 CONTAINS THE FOLLOWING: • Chapter 10— • Chapter 11— • Chapter 12— • Case Study 4— Investment Appraisal—Introduction Investment Appraisal—Risk Analysis The Cost of Capital Ocean Blue Hotel In this part we explore the activity which is central to the financial management process—financial decision-making. We begin by examining the firm’s most important type of financial decisions, that is, its strategic investment decisions. It is the quality of the firm’s strategic investment decisions which in essence determines its value. Stated simply, good quality investment decisions will enhance the firm’s value, poor quality decisions will reduce it. Chapter 10 reviews the strategic investment decision-making process, generally under conditions of certainty. Chapter 11 refines this approach by introducing risk, and techniques of risk analysis. Chapter 12 explains the determination of the firm’s cost of capital, which is the medium through which the firm’s strategic investment decisions are connected to its strategic financing decisions. This part then concludes with an integrative case study on strategic investment decision-making. Part 4 diagram The financial management process: financial decision-making—the investment decision 10 INVESTMENT APPRAISAL Introduction This chapter provides an introduction to corporate investment decision-making and examines the various methods used to appraise potential investment projects. It covers the following topics: the nature of investment; an overview of the investment appraisal process; an evaluation of the main investment appraisal techniques; the consideration of non-financial and intangible factors. LEARNING OBJECTIVES By the end of this chapter you should be able to: 1 2 3 4 5 understand the nature of corporate investment decisions; explain the investment appraisal process; apply the main investment appraisal techniques; recognise the limitations of

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