tailieunhanh - Bài giảng Quản trị sản phẩm mới: Chapter 1 - TS. Đinh Tiến Minh

Bài giảng "Quản trị sản phẩm mới - Chapter 1: Overview" has contents: The importance of new products, what is a new product, the strategic elements of product development, the basic new products process. nội dung chi tiết. | 12/12/2017 NEW PRODUCTS MANAGEMENT Merle Crawford Anthony Di Benedetto 11th Edition Irwin/McGraw-Hill, © 2014 Chapter 01 THE STRATEGIC ELEMENTS OF PRODUCT DEVELOPMENT DINH Tien Minh, School of International Business - Marketing info@ INNOVATION? (Watch a video) 1 12/12/2017 CHAPTER 01 OVERVIEW The Importance of New Products What Is a New Product? The Strategic Elements of Product Development The Basic New Products Process WHY STUDY NEW PRODUCTS? It is big business – billions of dollars annually on technical development alone. The challenge of creating radical innovation (totally new product categories) “the most important busi ness issue of our time.” (Gary Hamel – a business consultant) Innovation: the top business challenges. (Industrial Research Institute) BEST PRACTICES IN NEW PRODUCTS For every 100 ideas, – Fewer than 70 make it through initial screening – Fewer than 50 pass concept evaluation and testing – A little more than 30 make it through development – About 30 make it through testing – About 25 are commercialized – 15 of these 25 (about 60%) are successful. – Success rate is lower in consumer goods (51%) and as high as 65% in healthcare. Source: Comparative Performance Assessment Study, PDMA, 2003. 2 12/12/2017 THE IMPORTANCE OF NEW PRODUCTS The Best New Product Firms Achieve Superior Results The Best (top 25% of firms) The Rest (bottom 75% of firms) Percent Successes Percent of Sales from New Products Percent of Profits from New Products Number of Ideas Per Successful New Product Source: Adapted from Stephen K. Markham and Hyunjung Lee, “Product Development and Ma nagement Association’s 2012 Comparative Performance Assessment Study,” Journal of Produ ct Innovation Management, 30(3), 2013, pp. 408-429. WHAT IS A NEW PRODUCT? • New-to-the-world (really-new) products. 1 • Inventions that create a whole new market. • New-to-the-firm

• Quản trị kinh doanh
• Quản trị sản phẩm mới
• Bài giảng Quản trị sản phẩm mới
• Sản phẩm mới
• New products
• The strategic elements
• Product development
• Chiến lược phát triển sản phẩm
• Quy trình phát triển SPM
• oncept Generation
• The new products process
• Evaluation tasks throughout
• New services
• Strategic planning for new product
• Opportunity identification
• Strategic planning
• Creativity and the product concept
• The product concept
• Generating product concepts
• Ready made new product concepts
• Lecture Product Design and Development
• Product design
• Product development economics
• Product development cash flow
• Project financial analysis
• Product planning
• New products platforms
• Competitive strategy
• Market segment map
• Product specifications
• Target specifications
• Refine specifications
• Product development capability
• Changing dimensions of competition
• Principles of Marketing
• Lecture Principles of Marketing
• Marketing strategy
• New product development strategy
• New product development process
• Managing new product development
• Development processes
• System level design
• Product design and development
• Robust design
• Product architecture
• Intellectual property
• Managing projects
• Concept testing
• Product description
• Forecasting sales
• Factory transport market
• Ebook New Food Product Development
• New Food Product Development
• Food Product Development
• Committee politics
• Getting ideas
• Concept selection
• Concept development funnel
• Concept selection process
• Concept scoring
• Identifying customer needs
• Gather raw data
• Organize the needs
• Establish importance
• Concept generation
• Calrify the problem
• Search internally
• Explore systematically
• Design for manufacturing
• Manufacturing costs
• Cross functional teams
• Design rules
• Analytical prototypes
• Physical prototypes
• Comprehensive prototypes
• Value of intellectual property
• Provisional patent applications
• Design structure matrix
• Digital layout process
• Marketing process
• New product development
• Product life cycle strategies
• Fundamentals of marketing
• Lecture fundamentals of marketing
• Marketing mix
• Marketing task
• Marketing management
• Basic Marketing
• Lecture Basic Marketing
• Marketing opportunities
• Strategic market planning
• Product management
• Developing systems to support
• Support organisational learning
• Product development organisations
• Clamour demand
• Clamour demand of potato product’s according
• Potato product’s according
• Product development or improvement
• Potato chips
• Operations management
• Competitive advantage
• Product development process
• Designing for the customer
• Design for manufacturability
• Vegan sausage with young green jackfruit
• Oyster mushroom
• Environmentally friendly product
• Cleaner production approach
• Soy driven deforestation
• Vegan product development