tailieunhanh - Lecture The dynamics of mass communication (Seventh edition): Chapter 16 - Joseph R. Dominick

Chapter 16 - Ethics and other formal controls. The learning objectives for this chapter include: distinguish among the types of informal controls on the media, explain the most important ethical principles, explain what the standards departments and performance codes are, discuss the relationship between the media and their advertisers vis-à-vis ethical practices, understand the pros and cons of pressure groups.