tailieunhanh - Lecture Business communication design - Chapter 14: The business of change and conflict

Chapter 14 provides knowledge of the business of change and conflict. Organizational change means modifying the way the company conducts business and performs work tasks. As an outgrowth of change, conflict is an event expressed through communication that motivates individuals or groups to behave in ways that suggest incompatible goals. | 2/e P P T 14 The Business of Change and Conflict McGraw-Hill/Irwin The Business of Change What Does Change Mean? Change when an organization begins to transform the way work is accomplished—which means a breakdown of business as usual Who Carries the Flag of Change? Change makers people who facilitate the coordination of a change effort The Business of Change When change makers share ideas and plans, employees understand and can participate in change efforts. © Keith Brofsky/Getty Images The Business of Change Why Do Organizations Change? Competition Corporate mergers and acquisitions Changing consumer demands Globalization Technology Government regulations and policies Change of management The Business of Change Why Do Organizations Change? (continued) Globalization manufacture and sale of goods or services to multiple markets around the world What Happens When Organizations Change? Communication vacuums occur when employees perceive a void in which they are not given adequate . | 2/e P P T 14 The Business of Change and Conflict McGraw-Hill/Irwin The Business of Change What Does Change Mean? Change when an organization begins to transform the way work is accomplished—which means a breakdown of business as usual Who Carries the Flag of Change? Change makers people who facilitate the coordination of a change effort The Business of Change When change makers share ideas and plans, employees understand and can participate in change efforts. © Keith Brofsky/Getty Images The Business of Change Why Do Organizations Change? Competition Corporate mergers and acquisitions Changing consumer demands Globalization Technology Government regulations and policies Change of management The Business of Change Why Do Organizations Change? (continued) Globalization manufacture and sale of goods or services to multiple markets around the world What Happens When Organizations Change? Communication vacuums occur when employees perceive a void in which they are not given adequate information about what is happening in the organization What Happens When Organizations Change? During change, some employees feel like they are in a communication vacuum. It’s like being in an isolation booth without information about what’s going on in the organization. FIGURE Communication Vacuum What Happens When Organizations Change? The Face of Resistance Fear Interruption of routine Loss of faith, trust, and personal investment Feeling that past efforts are meaningless What Happens When Organizations Change? Reducing Resistance Employee buy-in acceptance of and agreement to change Change Communication FIGURE Multidirectional and Multimedia Communication Change Communication Multidirectional and Multimedia Communication Multidirectional communication design of messages that can reach all employees throughout the organization Multimedia communication use of many channels to transmit a message Change Communication Unintended Messages Provide Reasons Timing Change Communication