tailieunhanh - Lecture Marketing management: Chapter 4 – Nguyễn Thị Trang Nhung
Lecture "Marketing management - Chapter 4: Creating Long-Term loyalty relationships" presentation of content: Steps in a customer value analysis, establishing value, measuring satisfaction, maximizing customer lifetime value, estimating lifetime value,. And other contents. | 1 5 Creating Long-Term Loyalty Relationships Chapter Questions What are customer value, satisfaction, and loyalty, and how can companies deliver them? What is the lifetime value of customers and how can marketers maximize it? How can companies attract and retain customers and cultivate strong customer relationships? What are the pros and cons of database marketing? Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall 5-2 Builds Relationships Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall 1-3 Figure Customer-Orientations Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall 5-4 Dell Reestablished Its Commitment to Value Copyright © 2011 Pearson Education, Inc. Publishing as Prentice .
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