tailieunhanh - Lecture Dynamic business law (3/e) - Chapter 12: Intellectual property

After reading this chapter, you will be able to answer the following questions: What are trademarks, and how do we protect them? What are copyrights, and how do we protect them? What are patents, and how do we protect them? What are trade secrets, and how do we protect them? How do treaties expand protection of intellectual property? | Chapter 12 Intellectual Property Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Chapter 12: Intellectual Property Intellectual Property (Definition): Property that is the result of one’s intellectual and creative efforts, rather than physical efforts; includes marks (trademarks and service marks), copyrights, patents, and trade secrets 12- “Intellectual Property” is defined as property that is the result of one’s intellectual and creative efforts, rather than physical efforts; it includes trademarks and service marks, copyrights, patents, and trade secrets. 12- Mark A distinctive mark, word, design, picture, or arrangement used by producer in conjunction with a product, and that tends to cause consumer to identify product with producer Mark must be registered with . Patent and Trademark Office; mark must be renewed between fifth and sixth years, and after initial renewal, every 10 years Remedies for mark infringement: Money Damages Injunction Trademarks used in interstate commerce protected under Lanham Act A “mark” is a distinctive mark, word, design, picture, or arrangement used by a producer in conjunction with a product, and that tends to cause the consumer to identify the product with the producer. A mark must be registered with the United States Patent and Trademark Office; further, the mark must be renewed between the fifth and sixth years of registration, and after the initial renewal, every 10 years. Remedies for mark infringement include the recovery of money damages, and judicial issuance of an injunction. Trademarks used in interstate commerce are protected under the Lanham Act. 12- Types of Marks Service Mark: Mark used in conjunction with a service Product Trademark: Mark affixed to a good, its packaging, or its labeling Collective Mark: Mark identifying producers as belonging to a larger group (Example: trade union) . | Chapter 12 Intellectual Property Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Chapter 12: Intellectual Property Intellectual Property (Definition): Property that is the result of one’s intellectual and creative efforts, rather than physical efforts; includes marks (trademarks and service marks), copyrights, patents, and trade secrets 12- “Intellectual Property” is defined as property that is the result of one’s intellectual and creative efforts, rather than physical efforts; it includes trademarks and service marks, copyrights, patents, and trade secrets. 12- Mark A distinctive mark, word, design, picture, or arrangement used by producer in conjunction with a product, and that tends to cause consumer to identify product with producer Mark must be registered with . Patent and Trademark Office; mark must be renewed between fifth and sixth years, and after .