tailieunhanh - Lecture Global marketing: Contemporary theory, practice, and cases: Chapter 16 - Ilan Alon, Eugene Jaffe

Chapter 16, defining ethics and corporate social responsibility in the international marketplace. In this chapter, the following content will be discussed: The cost of doing bad business, ethics and the law, The MNC as good corporate citizen, can a company afford not to be ethical? the fight against corruption and bribery, government ant-corruption and bribery enforcement, anti-corruption /ethics policies of firms, global corporate citizenship. | Chapter 16 – Defining Ethics and Corporate Social Responsibility in the International Marketplace We need to address transparency, accountability and institutional capacity. And let's not mince words: we need to deal with the cancer of corruption. James Wolfensohn, President of the World Bank, Annual Meeting 1996 McGraw-Hill/Irwin Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved. Outline The Cost of Doing Bad Business Ethics and the Law Three Ethics Philosophies The MNC as Good Corporate Citizen Corporate Social Responsibility Can a Company Afford Not to be Ethical? The Fight against Corruption and Bribery Government Ant-Corruption and Bribery Enforcement Anti-Corruption /Ethics Policies of Firms Global Corporate Citizenship Summary The Cost of Doing Bad Business The cost of doing ‘bad business’ accrues not only to the firm responsible, but affects the society and stakeholders with which the firm is involved: Government-imposed fines Negative impacts on international contracts Reduced tax revenues Diversion of funds intended for development Discouraged foreign investment The costs of employee fraud Bribery and corruption hurt the poor disproportionately by diverting funds intended for development Prevalence of Bribery Worldwide Corporate Ethics: The Main Questions If ethical mores differ from society to society what rules do you follow? How do we do business with integrity in countries where bribery and corruption are widespread? How can we develop ethical norms that can guide global marketers and business people to act with integrity and accountability? Ethics and the Law Ethics are the behavioral standards determined by society that stipulate how its members should act in a moral manner Disregarding an ethical code may result in sanctions Laws are codes of conduct stipulating how members of a society are required to act and are enforced by relevant Breaking the law carries penalties, governance agencies The Relationship of Law to Ethics . | Chapter 16 – Defining Ethics and Corporate Social Responsibility in the International Marketplace We need to address transparency, accountability and institutional capacity. And let's not mince words: we need to deal with the cancer of corruption. James Wolfensohn, President of the World Bank, Annual Meeting 1996 McGraw-Hill/Irwin Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved. Outline The Cost of Doing Bad Business Ethics and the Law Three Ethics Philosophies The MNC as Good Corporate Citizen Corporate Social Responsibility Can a Company Afford Not to be Ethical? The Fight against Corruption and Bribery Government Ant-Corruption and Bribery Enforcement Anti-Corruption /Ethics Policies of Firms Global Corporate Citizenship Summary The Cost of Doing Bad Business The cost of doing ‘bad business’ accrues not only to the firm responsible, but affects the society and stakeholders with which the firm is involved: Government-imposed fines Negative impacts on .